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Google Enterprise Renamed to Google for Work: What Does it Mean for European Organizations?

Google Enterprise Renamed to Google for Work: What Does it Mean for European Organizations?

This IDC Insight analyzes the strategic rationale behind the rebranding of Google's Enterprise solutions to Google for Work, which was showcased at the vendor's recent European analyst summit alongside its current portfolio. Other related efforts such as the expansion of Google's Chromebook business and its European datacenter buildouts will be discussed, as well as their implications for European end-user organizations.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
Strategic Rationale for Rebranding
Chromebook Expansion Efforts
Channel Approach
European Datacenter Buildouts
Future Outlook

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