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Why Enterprise Storage Managers Need to Understand the Net Promoter Score

Why Enterprise Storage Managers Need to Understand the Net Promoter Score

This IDC study provides infrastructure and datacenter managers with guidance on how to best harness emerging and existing storage technologies to create IT infrastructures that can meet evolving business requirements and environmental conditions effectively. This study summarizes the Net Promoter Score (NPS), a customer satisfaction metric that has become a standard in hundreds of business-to-business markets, and how standout enterprise storage vendors have used this metric to create sustainable competitive differentiation that their customers find extremely compelling. "NPS is a metric that every datacenter manager in the enterprise storage industry should at least understand and that more enterprise storage vendors should be using to help drive meaningful change in their organizations," said Eric Burgener, research director, storage at IDC. "Recent announcements of very high scores from enterprise storage companies like Nimble, Nutanix, and Pure foretell a coming change in the industry over the next several years, and those vendors that do not heed this call will find themselves losing market share."


IDC Opinion
In This Study
Situation Overview
The Importance of NPS to Enterprise Storage Customers
The Importance of NPS to Enterprise Storage Vendors
To Audit or Not to Audit
Future Outlook
Essential Guidance
For End-User Customers
For Vendors
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