Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by IDC
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Customer Engineering Services Case Study: Augmented Reality for Distributed Field Service Workers
Customer Engineering Services Case Study: Augmented Reality for Distributed Field Service Workers This IDC Perspective examines how CES leadership determined and executed a set of foundational requirements in the selection, deployment, and application of an augmented reality (AR) training and remote ... Read More
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Benetton Group's Journey Toward a Holistic Approach to Customer Experience
Benetton Group's Journey Toward a Holistic Approach to Customer Experience This IDC Perspective delves into Benetton Group's transformative journey in customer experience, highlighting its shift toward an omni-channel, seamless interaction model for customers and employees through POS technology har ... Read More
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U.S. Augmented Reality Headset Market Shares, 2023: XREAL Swells to 76.6% of the Market
U.S. Augmented Reality Headset Market Shares, 2023: XREAL Swells to 76.6% of the Market This IDC study provides a view of U.S. augmented reality headset market shares by vendor for 2023. "The U.S. AR market witnessed further consolidation at the top while smaller vendors mostly relied on older model ... Read More
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Industry Alliances and Tech Innovations: Highlights From Shoptalk Europe 2024
Industry Alliances and Tech Innovations: Highlights From Shoptalk Europe 2024 This IDC Perspective provides IDC Retail Insights' key takeaways from Shoptalk Europe 2024, held in Barcelona, which gathered over 10,000 retail professionals to explore the future of retail. The event emphasized the criti ... Read More
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Mission Critical: Securing Omni-Channel Retail from Supply Chain to Cyberspace and Everything in Between
Mission Critical: Securing Omni-Channel Retail from Supply Chain to Cyberspace and Everything in Between This IDC Perspective discusses the NRF Protect 2024 conference held in June, which highlighted escalating retail security threats from growing loss and fraud threats to supply chain vulnerabiliti ... Read More
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Worldwide Augmented, Extended, Mixed, and Virtual Reality Headset Forecast Update, 2024–2028: CY 3Q24
Worldwide Augmented, Extended, Mixed, and Virtual Reality Headset Forecast Update, 2024–2028: CY 3Q24 This IDC study presents a five-year forecast for the worldwide augmented, extended, mixed, and virtual reality headset market."IDC's new taxonomy provides greater specificity and clarity when analyz ... Read More
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Worldwide Wearable Computing Device Forecast Update, 2024–2028: CY 3Q24
Worldwide Wearable Computing Device Forecast Update, 2024–2028: CY 3Q24 This IDC study presents a forecast for the worldwide wearable computing device market for 2024–2028."The worldwide wearables market is on track for slow but steady growth in the years ahead as it slowly reaches maturity," says ... Read More
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Roku Exchange Unlocks Access to Roku's Audience and Premium Media
Roku Exchange Unlocks Access to Roku's Audience and Premium Media This IDC Market Note discusses Roku Exchange, a new advertising technology solution designed for TV streaming. This document also discusses the range of benefits that it offers media companies and brands and advertising agencies. As p ... Read More
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IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel
IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel This IDC PlanScape addresses how loyalty solutions must hinge upon hyper-personalization, leveraging omni-channel strategies along with guest data platforms, real-time analytics, and AI to ensure that every opportunity for guest en ... Read More
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Worldwide CDN Provider Market Shares, 2023: Vendors Strengthen Their Differentiation Play at the Edge
Worldwide CDN Provider Market Shares, 2023: Vendors Strengthen Their Differentiation Play at the Edge This IDC Market Share report provides the 2023 shares of worldwide commercial CDN vendors. The document covers the market shares of key CDN providers and an "others" category. It includes informatio ... Read More
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Top Retail Generative AI Use Cases
Top Retail Generative AI Use Cases This IDC Perspective discusses the top retail generative AI (GenAI) use cases. Over 63.8% of retailers are investing in generative AI, focusing on use cases like natural language understanding and content generation despite facing challenges such as IT complexity a ... Read More
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IDC PlanScape: Analysis of Computer Vision Implementation in Automated and Self-Checkout Stores
IDC PlanScape: Analysis of Computer Vision Implementation in Automated and Self-Checkout Stores This IDC PlanScape report highlights the transformative impact of computer vision technology on the retail sector in Asia/Pacific, particularly in enhancing automated and self-checkout stores. It undersco ... Read More
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SugarCRM Expands Revenue Intelligence Capabilities With sales-i Acquisition
SugarCRM Expands Revenue Intelligence Capabilities With sales-i Acquisition This IDC Market Note analyzes SugarCRM's recent acquisition of sales-i. The acquisition focuses on integrating AI-enabled sales intelligence with sales automation, aimed at enabling manufacturers to capitalize on new revenue ... Read More
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The Shoptalk Bridge for Retail Technology 2024
The Shoptalk Bridge for Retail Technology 2024 This IDC Market Note discusses the Shoptalk 2024 event held in Mandalay Bay, Las Vegas, and the key takeaways from the event. The primary Shoptalk event each year drives tens of thousands of retailers, vendors, and adjacent professionals to a specific l ... Read More
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Evaluating the Costs and ROI of Edge Computing
Evaluating the Costs and ROI of Edge Computing This IDC Perspective outlines the various methods for provisioning IT service at the edge and presents strategies to understand the business value of edge investments. More and more companies are embracing edge computing, citing benefits that include fa ... Read More
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Expanding Marketing Promotions Across the "4-O Matrix"
Expanding Marketing Promotions Across the "4-O Matrix" This IDC Market Perspective discusses the necessity for marketers, especially in the B2B and SMB sectors, to evolve beyond traditional email-centric strategies by adopting the 4-O marketing matrix. While the traditional 4 Ps of marketing have lo ... Read More
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eSports Market Update: Co-Streaming to the Rescue
eSports Market Update: Co-Streaming to the Rescue This IDC Market Note assesses the impact that co-streaming, which is also known as community casting, has had on popular esports tournaments in the past year. It also considers what this trend portends for core esports market suppliers in 2024."Co-st ... Read More
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Worldwide Home Video Game Console Forecast, 2024–2028: Game Spending per Console Trends Lower
Worldwide Home Video Game Console Forecast, 2024–2028: Game Spending per Console Trends Lower This IDC study forecasts home video game console hardware, software, and service use and spending through 2028. Eighth-, ninth-, and tenth-generation consoles are considered in grouped categories. Packaged ... Read More
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Micromobility Boom and Bust: How Cities and Communities can Realize the Value of Bike-, Scooter-, and Moped-Sharing Services
Micromobility Boom and Bust: How Cities and Communities can Realize the Value of Bike-, Scooter-, and Moped-Sharing Services This IDC Perspective analyzes how micromobility vehicles (i.e., personal mobility devices or PMDs such as bicycles, scooters, and mopeds) are changing how people move in citie ... Read More
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IDC PeerScape: Peer Insights to Adopt Experience-Orchestrated Applications
IDC PeerScape: Peer Insights to Adopt Experience-Orchestrated Applications This IDC PeerScape describes three practices to help organizations address these challenges, accelerating adoption and improving value realization for X-O applications."X-O applications can deliver a seamless experience, even ... Read More
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U.S. Smartwatch Market Shares, 2023: Apple Dominates in a Down Year
U.S. Smartwatch Market Shares, 2023: Apple Dominates in a Down Year This IDC study examines the market shares of the major vendors in the U.S. smartwatch market in 2023."The macroeconomic and inflationary difficulties dampened multiple markets in the United States, including the smartwatch market," ... Read More
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Worldwide Video Surveillance Camera Market Shares, 2023: Market Continues to Grow as the Competitive Space Sorts Itself Out
Worldwide Video Surveillance Camera Market Shares, 2023: Market Continues to Grow as the Competitive Space Sorts Itself Out This IDC study discusses the dynamics driving the video surveillance camera market as well as the overall share of market for the major videocamera vendors. As noted by Mike Ju ... Read More
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U.S. Wearables Installed Base Forecast, 2024–2028
U.S. Wearables Installed Base Forecast, 2024–2028 This IDC study provides a forecast for the U.S. wearables installed base for the 2024–2028 period."The U.S. wearables market is one of the most mature in the world, yet the decline in volumes in 2022 and 2023 compared with pandemic levels will lead t ... Read More
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Worldwide Wearables Installed Base Forecast, 2024–2028
Worldwide Wearables Installed Base Forecast, 2024–2028 This IDC study discusses a five-year forecast for the worldwide wearables installed base. "The worldwide installed base of wearable devices continues to swell with a steady stream of device releases and upgrades combined with consumer tendency t ... Read More
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Worldwide Home Video Game Console Market Shares, 2023: PlayStation 5 Outperformed
Worldwide Home Video Game Console Market Shares, 2023: PlayStation 5 Outperformed This IDC study offers an overview of the competitive dynamics in the home video game console market through 2023 from a hardware bundle, packaged game, and digital game and subscription service spending standpoint. It ... Read More
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