Buying Decision Dynamics: Findings from the 2015 IT Buyer Experience Survey
This IDC Insight uses data from IDC's 2015 IT Buyer Experience Survey to map the ways that different buyer roles influence each other during the stages of the buyer decision journey. One of the defining factors of business-to-business (B2B) buying is the way that multiple people in an organization collaborate to make a decision. Essential guidance is provided about how marketers can improve conversion by leveraging the internal social dynamics of their customers' decisions.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook