Business Strategy: Brand-Oriented Value Chain 2016–2017 Investment Guide

Business Strategy: Brand-Oriented Value Chain 2016–2017 Investment Guide

This IDC Manufacturing Insights report presents IT budget benchmark data and priorities for the brand-oriented value chain (BOVC), those manufacturers that invest significantly in protecting and promoting their brands, specifically the consumer products (CP) industry.According to Kimberly Knickle, research vice president, IT Priorities and Strategies, "Manufacturers in the brand-oriented value chain must continue optimizing their IT resources and investing in IT to achieve digital transformation. This will allow brand-oriented manufacturers to make forward progress on top management priorities such as more efficient new product development and introduction, serving increasingly demanding customers and connecting supply and demand."

IDC Manufacturing Insights Opinion
In This Study
Situation Overview
Business Needs
Management Priorities
Continuing Pressures on New Product Development and Introduction
The Omni-Channel Consumer and Increasingly Demanding Customers
Elongated Supply Chains with Varying Degrees of Visibility
Ongoing Challenges Connecting Supply and Demand
Sustainability and the Assurance of Supply
The Approach
Key Initiatives
Future Outlook
Essential Guidance
Actions to Consider
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