Best Practices: 2015 Life Science Sales and Marketing IT Benchmark Guide
This IDC Health Insights report details IT spending expectations for 2015 within the life sciences sales and marketing industry segment. Sales and marketing IT spend in 2015 is expected to grow at roughly 5%, which is in line with historical industry averages of between 4% and 5%.
Eric Newmark, program director at IDC Health Insights, commented, "Life science sales and marketing leaders continue their pursuit of IT solutions that help automate, optimize, and simplify their daily tasks and operational processes. While software vendors offering solutions that are cost effective, scalable, easy to use, and vertically oriented will be well positioned to support the cause, one additional key ingredient will separate the leaders from the laggards in this market: solutions that are action oriented. Providing dashboard-like functionality and visibility is no longer enough because the interpretation of data and resulting action of choice is what ultimately matters to the business. Analytics need to be made actionable, thereby drastically reducing the frequency and magnitude of potential human error. Consequently, a large majority of sales and marketing spend in 2015 will revolve around data management, integration, and enhancing the unification of marketing channels to further support multichannel optimization."Please Note: Extended description available upon request.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook