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Best Practices: 2015 Life Science Sales and Marketing IT Benchmark Guide

Best Practices: 2015 Life Science Sales and Marketing IT Benchmark Guide

This IDC Health Insights report details IT spending expectations for 2015 within the life sciences sales and marketing industry segment. Sales and marketing IT spend in 2015 is expected to grow at roughly 5%, which is in line with historical industry averages of between 4% and 5%.

Eric Newmark, program director at IDC Health Insights, commented, "Life science sales and marketing leaders continue their pursuit of IT solutions that help automate, optimize, and simplify their daily tasks and operational processes. While software vendors offering solutions that are cost effective, scalable, easy to use, and vertically oriented will be well positioned to support the cause, one additional key ingredient will separate the leaders from the laggards in this market: solutions that are action oriented. Providing dashboard-like functionality and visibility is no longer enough because the interpretation of data and resulting action of choice is what ultimately matters to the business. Analytics need to be made actionable, thereby drastically reducing the frequency and magnitude of potential human error. Consequently, a large majority of sales and marketing spend in 2015 will revolve around data management, integration, and enhancing the unification of marketing channels to further support multichannel optimization."

Please Note: Extended description available upon request.


IDC Health Insights Opinion
In This Study
Brief Description of the Domain
Methodology
Situation Overview
Business Needs
Management Challenges
The Best Practices
Sales and Marketing Budget Analysis
Looking Back at 2014: Sales and Marketing IT Spend — Hardware, Software, and Services
Looking Ahead: Sales and Marketing Budgeted IT Spend 2015 — Hardware, Software, and Services
Overall Budgeted IT Spend
Budgeted Hardware Spend
Budgeted Software Spend
Budgeted IT Service Spend
Sales and Marketing Technologies Analysis
Technology Importance
Future Outlook
Budgeted Technology Spend for 2015
Expected Source of Purchase for 2015 Planned Technology Purchases
Essential Guidance
Actions to Consider
Learn More
Related Research
Synopsis
Table: Worldwide Life Science Sales and Marketing IT Spending by Segment and Technology, 2014
Table: Sales and Marketing Overall IT Spending by Company Size, 2015
Table: Sales and Marketing Overall IT Spending by Industry Segment, 2015
Table: Sales and Marketing Hardware Spending by Company Size,2015
Table: Sales and Marketing Hardware Spending by Industry Segment, 2015
Table: Sales and Marketing Software Spending by Company Size,2015
Table: Sales and Marketing Software Spending by Industry Segment, 2015
Table: Sales and Marketing IT Services Spending by Company Size, 2015
Table: Sales and Marketing IT Services Spending by Industry Segment, 2015
Table: Importance of IT Solutions to Sales and Marketing Success (Mean Rating)
Table: Planned IT Spending by IT Solution, 2015
Table: Planned Source of IT Solutions Purchase, 2015 (% of Respondents)

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