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Avanade Looks to Emerge from Accenture's Shadow With an Increased Focus on Advisory Services

Avanade Looks to Emerge from Accenture's Shadow With an Increased Focus on Advisory Services

This IDC Market Note discusses Avanade and its increasing focus on advisory services. "Avanade is still seen as a pool of implementation skills that Accenture can call on when its engagements require a strong Microsoft element. While that's an important part of Avanade's charter, the company is more than that," said Douglas Hayward, associate vice president, IDC. "The midmarket segment client is an area where Accenture traditionally has low traction; if Avanade can make its own way among Microsoft-heavy clients in the Global 2000 segment, it can bring a lot of new value to its majority owner. But Avanade's differentiation from Accenture needs to be clearer." Avanade needs to raise its profile — for example, by highlighting its direct clients' successes.

Please Note: Extended description available upon request.


Executive Snapshot
In This Market Note
IDC's Point of View
Advisory Work is Emerging as the Driver of Growth
Helping Clients With DevOps and Agile
New Buyers, New Clients
Cloud Migration Starting to Happen … in Part
What's Next for Avanade?
Learn More
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