Apple Unveils New Digital Portfolio to Grow Services Revenue But Hardware Still Important

Apple Unveils New Digital Portfolio to Grow Services Revenue But Hardware Still Important

This IDC Market Note discusses Apple's March 25 announcement of its new digital services portfolio. The event, held at its headquarters in Cupertino, California, and branded as "It's Show Time," was designed to reinforce the importance of content and services as a driver of Apple's future growth.

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