First Affordable Laser Sintering 3D Printers Showcased at Euromold
This IDC Update reviews the 3D printing technology showcased at Euromold 2015, held on September 22-25 in Pavilion 16 of Messe Düsseldorf, and gives an overview of exhibitors, 3D technologies, and different models displayed at the show.This year, the event was moved from November to September in response to requests by many exhibitors probably interested in making a marketing push earlier in the year. The venue also had to be moved from Frankfurt to Düsseldorf for conflicting schedules in Messe Frankfurt. However, it would appear that the organization did not consult some of the largest professional metal 3D printer manufacturers, which dropped out of the show because of the date and venue changes. EOS, 3D Systems, Stratasys, Arcam AB, Voxeljet, SLM Solutions, Renishaw, among others did not directly exhibit at the show — they all preferred to set a booth at formnext in November in Frankfurt (3D Systems' software division did however set up a modest booth in Pavilion 15). As a result, Euromold 2015 visibly lacked strong marketing investments from the big players of the industry. Consequently, it attracted a very limited number of visitors compared with last year (only 453). As the 3D printing industry is still in its infancy, trade shows are still evolving rapidly to address commercial and technology shifts. It is still uncertain how Euromold will evolve in the next years, but based on the latest developments, it would appear that it will most probably continue to increase the portion of the show dedicated to 3D. However, it will focus more on low-end and midrange 3D printing devices and less on metal printer technologies. From a commercial point of view, this makes sense as it splits two segments with completely distinct users and distribution networks. One of the most eye-catching things while wandering through Euromold was the young and informal atmosphere — there were very few ties but many jeans and trainers. This year, a number of relatively young companies with limited operations (still in either product development or in a first market test phase) participated in the show. This allowed direct interaction with CEOs and developers (often young graduates from technical universities) rather than sales and marketing people.