2degrees Disrupts the Broadband Market

2degrees Disrupts the Broadband Market

This IDC Update examines 2degrees' launch of its first broadband plans. Will it stand out from the crowd?

Please Note: Extended description available upon request.

In This Update
Situation Overview
Key Differentiators of 2degrees' Broadband Offer
Proactive Upgrades to Best Connection
Why This Launch Is Significant in the Broadband Market
"Fast and Faster" Are Out, "Best" Is In
There Are Now Three Quad-Play Carriers in the Market
NZ Is Going Through a Fixed Broadband Reconsideration Point
How the Offer Compares with Other Providers
How Does 2degrees Offer Broadband?
Future Outlook
IDC Opinion
A Crowded Marketplace — Will 2degrees Stand Out?
Learn More
Related Research
Figure: Snippets of a Broadband-Related Conversation from a Local Community Facebook Page
Figure: Consumer Broadband Pricing of July 28, 2015
Figure: 2degrees Personal Broadband Webpage

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