2degrees Disrupts the Broadband Market
This IDC Update examines 2degrees' launch of its first broadband plans. Will it stand out from the crowd?Please Note:
Extended description available upon request.
- In This Update
- Situation Overview
- Key Differentiators of 2degrees' Broadband Offer
- Proactive Upgrades to Best Connection
- Why This Launch Is Significant in the Broadband Market
- "Fast and Faster" Are Out, "Best" Is In
- There Are Now Three Quad-Play Carriers in the Market
- NZ Is Going Through a Fixed Broadband Reconsideration Point
- How the Offer Compares with Other Providers
- How Does 2degrees Offer Broadband?
- Future Outlook
- IDC Opinion
- A Crowded Marketplace — Will 2degrees Stand Out?
- Learn More
- Related Research
- Figure: Snippets of a Broadband-Related Conversation from a Local Community Facebook Page
- Figure: Consumer Broadband Pricing of July 28, 2015
- Figure: 2degrees Personal Broadband Webpage