AT&T 2Q18 Results: Aspirations to Be a Modern Media Company Come to Light
This IDC Market Note examines AT&T's quarterly business results discussed in the company's 2Q18 earnings announcement on July 24, 2018. In this document, IDC analyzes AT&T's operating metrics and overall strategy in the context of the U.S. communications landscape."AT&T's second quarter showed some softness in its results across the board, but the company is very much in the midst of a massive digital transformation where it is working to reinvent itself as a modern media company," says Carrie MacGillivray, group vice president, IoT and Mobility. "The coming quarters will be important for Randall Stephenson to keep a pulse on the bread-and-butter connectivity business as he looks to incorporate the WarnerMedia assets and leverage them across the company's portfolio to drive financial results and customer value."
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