Greeting Cards & Other Publishing in Canada - Industry Market Research Report

Greeting Cards & Other Publishing in Canada

Over the five years to 2019, operators in the Greeting Cards and Other Publishing industry in Canada have grappled with the advent of paperless substitutes, which have rendered some industry products obsolete. Consumers' growing use of e-cards, or electronic greeting cards, has constrained demand for traditional greeting cards and postcards. The average retail price for greeting cards has declined, which can be partly attributed to many consumers purchasing greeting cards at discount or dollar stores. In response, many greeting card publishers have developed a market niche by catering to French-speaking individuals. Over the five years to 2024, the industry will likely continue to struggle to generate revenue due to mounting external competition. As more consumers connect to the internet, they will become increasingly likely to purchase e-cards and use virtual calendars and planners.

This industry publishes greeting cards in print and electronic form. Some companies also publish products such as postcards, colouring books, yearbooks and more. Operators do not publish newspapers, magazines, books, directories, maps, atlases, databases and music.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Number of children aged 19 and younger
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table American Greetings Corporation (industry-relevant operations) - financial performance*
    • Table Hallmark Canada (industry-relevant operations) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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