Cereal Production in the US - Industry Market Research Report

Cereal Production in the US

Changing consumer trends and economic growth have translated to a contraction in demand for cereal over the five years to 2019. Low-carb diets have grown increasingly popular, limiting the number of consumers buying cereal. Moreover, revenue for the Cereal Production industry has declined as consumers have leveraged their rising disposable incomes to indulge in premium breakfast foods, such as breakfast sandwiches from restaurants. Consumer preferences are increasingly shifting toward fast and portable foods as unemployment falls, hampering demand for industry products. Over the five years to 2024, rising levels of per capita disposable income will likely encourage consumers to purchase more high-end cereals, which are marketed as a healthier option at a higher price point. However, growth will likely be limited by rising competition from substitutes, such as breakfast sandwiches from fast food restaurants, due to consumers' tighter schedules.

Operators in this industry acquire raw materials, such as corn, wheat, flour, sugar, malt extract and rice, that are processed into ready-to-eat and hot cereals. They also purchase other raw materials like plastic and paperboard containers from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers. Energy, cereal, granola and protein bars are not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook