7 Measures To Value Product Design

Please Note: This is a downloadable video (MP4 format). The program is part of a overall series on Product Design, "The Product Design Value 7-6-7 Plus Series."

7 Measures To Value Product Design

Program Description

The program focuses on measures that characterize or quantify good design in the eyes of customers and users. While some measures also have utility for internal purposes such as product quality, reliability, and cost, this program centers on how customers, users, markets, and the investor community regard the products.

We discuss seven different KPIs that range from codifying the quality and robustness of ID and UX designs, to metrics that gauge pricing gross margins and potential market value, to indexes that provide for cross-market comparisons and market cap premiums.

The “Plus” in this 7-6-7 Series program will briefly touch on several other metrics relevant to good product design including customer satisfaction, completion rates, NPS, and others.

Bibliographic references are provided for the numerous cases and examples we cite to enable all participants to further their investigation on the subjects of specific interest.

There will be two polls

.Program Agenda

Can Product Design & Digital Design Be Separated?

7 Measures To Grasp Product Design Value

Composite BPI For Digital Design
DVI Benchmark
MDI Benchmark
PLUS - Briefs on Customer Satisfaction, Completion Rates, NPS, More, ..

Adding Product Design Measures To A Metrics Dashboard

77 Minutes

Can Product Design & Digital Design Be Typecast?

7 Measures To Capture Product Design Value

01 - SUS - System Usability Scale
02 - HEART& - HEART & Goals, Signals, Metrics
03 - PPP - Product Price Premium
04 - ROX - Return On Experience
05 - Composite BPI For Digital Design
06 - DVI Benchmark - Design Value Index
07 - MDI Benchmark - McKinsey Design Index

PLUS – NPS, Completion Rates, Pulse, Pirate

Adding Product Design Measures To A Metrics Dashboard

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings