Report cover image

UK: Home Category Data, The Consumer - Home decor 2024

Publisher GlobalData
Published Dec 20, 2024
Length 63 Pages
SKU # GBDT19550610

Description

UK: Home Category Data, The Consumer - Home decor 2024

Summary

The UK: Home Category Data, The Consumer - Home decor report offers a comprehensive insight into consumer attitudes in the UK home decor market. The report focuses on overall home decor and its seven sub-categories: Pictures & frames, Clocks, Decorative accessories, Vases & bowls, Candle holders & lanterns, Candles & fragrances, and Mirrors. Consumer data is based on our 2024 UK Home decor survey, using a panel of 2,000 nationally representative consumers.

68.9% of UK consumers have purchased home decor in the last 12 months, with the highest purchasing penetration among 16-24s, driven by their life stages, the influence of social media trends, and a preference for personalized living spaces. Amazon is the most popular retailer for home decor, followed by B&M and Tesco.

Scope
  • Amazon holds the highest conversion rate in the overall home decor market with 81.8%, followed by B&M.
  • Candles & fragrance is the most purchased sub-category in home décor.
  • Replacement is the most important driver influencing purchases of home décor.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

63 Pages
  • Definitions
  • Overall home decor
  • Candles & fragrances
  • Pictures & frames
  • Decorative accessories
  • Clocks
  • Mirrors
  • Vases & bowls
  • Candle holders & lanterns
  • Product penetration
  • Purchase motivation
  • Replacement cycle
  • Retailers used - visited and purchased
  • Conversion rates
  • Retailer purchased from by subcategory
  • Retailer profile - Amazon
  • Retailer profile - B&M
  • Retailer profile - Tesco
  • Retailer profile - Home Bargains
  • Retailer profile - ASDA
  • Retailer usage by demographic
  • Drivers of retailer choice: overall
  • Drivers of retailer choice
  • Things retailers should improve on
  • Research process
  • Channel usage - when researching
  • Channel usage - when purchasing
  • Online fulfilment
  • Opinions on online shopping for home decor
  • Satisfaction with online shopping for home decor
  • Views prior to purchase
  • Factors of importance
    • Frequency of purchase
    • Opinions on home decor
    • Current relocation plans
    • Style preferences for home decor and accessories
    • Which scents consumers prefer for candles and fragrances
    • Preferences when purchasing candles and fragrances
    • Overall secondhand home decor
    • Secondhand pictures and frames
    • Secondhand decorative accessories
    • Secondhand candles and fragrances
    • Secondhand clocks
    • Secondhand vases and bowls
    • Secondhand candle holders and lanterns
    • Secondhand mirrors
    • Channels used for purchasing secondhand home decor
    • Why consumers bought secondhand home decor
    • Why consumers have not bought secondhand home decor
    • Technical details: consumer survey work

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us