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UK: Home Category Data, The Consumer - Kitchen Textiles 2024

Publisher GlobalData
Published May 16, 2024
Length 47 Pages
SKU # GBDT18867366

Description

UK: Home Category Data, The Consumer - Kitchen Textiles 2024


Summary

The UK: Home Category Data, The Consumer - Kitchen Textiles 2024 report offers a comprehensive insight into consumer attitudes in the UK kitchen textiles market. The report focuses on four key subcategories: kitchen towels, oven gloves, aprons and tea cosies. Consumer data is based on our 2024 UK kitchen textiles survey, using a panel of 2,000 nationally representative consumers.

Scope
  • Amazon is the most shopped at retailer across all kitchen textiles subcategories
  • Replacement is the primary consumer purchase motivation for kitchen textiles
  • Younger consumers are more likely to have purchased kitchen textiles
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

47 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Brand use
Brand drivers
Channel Use
Research Prior to Purchase
Opinions on Shopping Online
Views Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2024
Purchase Motivations, 2024
Retailer Conversion Rates, 2024
Retailers Purchased from by Subcategory (Top 5), 2024
Retailer Usage by Demographic, 2024
Drivers of Retailer Choice by Retailer, 2024
Retailer Improvement Opportunities by Retailer, 2024
Brand Conversion by Subcategory, 2024
Drivers of Brand Choice by Brand, 2024
List of Figures
Consumer Penetration, 2024
Consumer Penetration by Subcategory, 2024
Replacement Cycle, 2024
Retailers Visited & Purchased from, 2024
Retailer Profile - Amazon, 2024
Retailer Profile - ASDA, 2024
Retailer Profile - B&M, 2024
Retailer Profile - Tesco, 2022
Retailer Profile - Home Bargains, 2024
Drivers of Retailer Choice, 2024
Retailer Improvement Opportunities, 2024
Brands Considered & Purchased, 2024
Drivers of Brand Choice, 2024
Shopper Research Process, 2024
Interaction with staff instore, 2024
Channel Usage when Researching, 2024
Channel Usage when Purchasing, 2024
Online Fulfilment Methods, 2024
Shopper Views on Online Shopping for Kitchen Textiles, 2024
Satisfaction with Online Shopping for Kitchen Textiles, 2024
Views Prior to Purchase, 2024
Factors of Importance, 2024
Opinions on Kitchen Textiles, 2024
Types of Tea Towels Purchased, 2024

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