UK: Home Category Data, The Consumer - Small Kitchen Appliances 2024
Description
UK: Home Category Data, The Consumer - Small Kitchen Appliances 2024
Summary
The UK: Home Category Data, The Consumer - Small Kitchen Appliances 2024 report offers a comprehensive insight into consumer attitudes in the UK small kitchen appliances market. The report focuses on five key subcategories: kettles & hot beverage makers, electrical kitchen gadgets, toasters & sandwich makers, small tabletop cooking appliances and food preparation appliances. Consumer data is based on our 2024 UK small kitchen appliances survey, using a panel of 2,000 nationally representative consumers.
Scope
- Amazon is the most shopped at retailer across all small kitchen appliances subcategories
- Replacement is the primary consumer purchase motivation for small kitchen appliances
- Kettles & hot beverage makers are replaced most frequently among small kitchen appliances subcategories
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
49 Pages
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Channel Use
- Research Prior to Purchase
- Opinions on Shopping Online
- Views Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- List of Tables
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
