TrendSights Overview: Health & Wellness - Taking responsibility for personal health and wellbeing
Today's consumers are more aware of their personal health and wellbeing than ever as a result of greater access to information and health issues often being thrust into the media spotlight. The desire for self-preservation, enhanced vitality, and prevention of illness in the short and long term is urging consumers to proactively make lifestyle and product choices that can not only alleviate these concerns but also enhance quality of life.
Health & Wellness is one of the eight mega-trends that GlobalData covers as part of our TrendSights Overview series of consumer insight studies. The analysis covers what the mega-trend is, which trends it is comprised of, why it is important, who is most influenced by it, and how brands can capitalize across FMCG, retail and foodservice.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook