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Retail Occasions Series: UK Fireworks 2025

Publisher GlobalData
Published Jan 16, 2026
Length 16 Pages
SKU # GBDT20865649

Description

Retail Occasions Series: UK Fireworks 2025

Summary

The Fireworks 2025 report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.

Scope
  • Quality overtook value for money as the highest driver for retailer selection when purchasing fireworks in 2025, signalling that shoppers were prioritising reassurances on performance and safety
  • The proportion of consumers purchasing fireworks in 2025 rose to its highest level since 2022.
  • Impulse purchases of fireworks eased in 2025 as consumers shifted towards planned buying.
Reasons to Buy
  • Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.
  • Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Find out which occasions are the most popular for consumers buying fireworks.

Table of Contents

16 Pages
Buying dynamics
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics
METHODOLOGY
Technical details: consumer survey work
List of Tables
Categories purchased by fireworks shopper: (%) 2024 & 2025 and ppt change
Top 10 retailers among fireworks shoppers: (%) 2024 & 2025 and ppt change
Products bought on impulse by category by fireworks shoppers: (%) 2024 & 2025 and ppt change
List of Figures
Proportion of all respondents that spent on at least one firework item in 2025, total (2023-2025), by demographic and region (2025) (%)
Shopper profile of a fireworks shopper by demographic (2025) (%)
Shopper profile of a fireworks shopper by region (2025) (%)
Occasions firework shoppers purchased fireworks (%) 2025 and change on 2024
Drivers of retailer selection among fireworks shoppers (%) 2025 and change on 2024
Consumers using each channel for purchasing fireworks, 2024 & 2025
Consumers using each store type for purchasing fireworks, 2024 & 2025
Consumers using each device for purchasing fireworks, 2024 & 2025
Fulfilment options for firework purchases made online, 2024 & 2025
Average spend on fireworks (£), 2025 and change on 2024
Fireworks shoppers total (2023-2025) and by demographic (2025) (%)
The proportion of fireworks shoppers buying items on impulse, total (2025) (%)

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