Omnichannel - Thematic Intelligence

Omnichannel - Thematic Intelligence


A successful omnichannel proposition integrates a retailer’s multiple sales channels to provide shoppers with a smooth and integrated shopping experience. Omnichannel has become key to how retailers operate, with many consumers accustomed to shopping online but also desiring the experiences created in stores.

Key Highlights

In Western countries where the online channel is mature and retailers are facing high cost pressures, we have started to enter a post-omnichannel era, as retailers are less willing to subsidize their online operations.

Adopting an omnichannel approach has changed how retailers operate and interact with consumers, and created numerous benefits, including consumers being more satisfied with the consistent shopping experience as they interact with retailers across several channels and touchpoints.

Retailers are starting to implement digital apps that cross over into shoppers’ physical journey to gain better data on customers, and link online and physical consumer behavior. This includes tracking of store stock, instore navigation, and most importantly paying instore by app.

  • GlobalData provides detailed insight into the theme of omnichannel, specifically focusing on its impact on the Retail and Apparel sectors. The report provides an overview of omnichannel and its components, the leading companies, the timeline of developments in omnichannel, and related mergers and acquisitions. The report also details the relevant trends across technology, marcoeconomic, and retail trends.
Reasons to Buy
  • Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
  • Understand the important themes in 2023 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
  • Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
  • An easy-to-use framework for tracking themes across all companies in all sectors.
  • Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.

Executive Summary
Thematic Briefing
COVID-19 prompted the arrival of the post-omnichannel era
Trends and opportunities in the post-omnichannel era
Challenges and considerations for 2023 and beyond
Technology trends
Macroeconomic trends
Retail trends
Industry Analysis
Food & grocery
Health & beauty
Use cases
IKEA launches AI-powered room design app
Primark has expanded its click & collect trial
M&A trends
Venture financing trends
Patent trends
Company filing trends
Hiring trends
Value Chain
Personalized recommendations
Online customer service
Online fulfilment
Online returns
Click & collect
Mobile apps
Stock level checkers
Pop-up stores
Polarization of store formats
Stores as showrooms
Instore technology
Public companies
Private companies
Retail Sector Scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Technology trends
Table 2: Macroeconomic trends
Table 3: Retail trends
Table 4: M&A trends
Table 5: Venture financing trends
Table 6: Public companies
Table 7: Private companies
Table 8: Glossary
Table 9: GlobalData reports
List of Figures
Figure 1: Who are the leading players in the omnichannel theme, and where do they sit in the value chain?
Figure 2: Reformation’s Magic Wardrobe
Figure 3: Amazon’s Just Walk Out technology
Figure 4: L'Oréal virtual makeup try-on website
Figure 5: IKEA mobile app0
Figure 6: IKEA’s Kreativ app
Figure 7: Primark’s click & collect program
Figure 8: The omnichannel story
Figure 9: Patent filings related to omnichannel peaked in 2020
Figure 10: Ecommerce is the top theme in patent publications
Figure 11: Mentions of omnichannel rose in 2022, slightly below their peak in 2020
Figure 12: Active omnichannel-related vacancies have been falling since May 2022
Figure 13: The omnichannel value chain
Figure 14: The omnichannel value chain - Online – personalized recommendations, customer service, fulfilment and returns
Figure 15: The omnichannel value chain - Blended – RFID, click & collect, mobile apps, stock level checkers
Figure 16: The omnichannel value chain - Instore technology
Figure 17: The omnichannel value chain - Instore – Pop-up shops, polarization of store formats, stores as showrooms, instore technology
Figure 18: Who does what in the retail space?
Figure 19: Thematic screen
Figure 20: Valuation screen
Figure 21: Risk screen
Figure 22: Our five-step approach for generating a sector scorecard

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings