Six Nations (Rugby Championship), 2024 - Event Analysis

Six Nations (Rugby Championship), 2024 - Event Analysis


An analysis of the recent 2024 Six Nations, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The Six Nations 2024 generated an estimated $177.68 million in media revenue from competing nations. In the United Kingdom, ITV have the broadcasting rights for all the home matches for England. Ireland, France, and Italy, while the BBC showed the coverage of games in Cardiff at the Principality Stadium and Edinburgh at Murrayfield for Wales and Scotland, respectively. England's defeat to Scotland at Murrayfield reached an audience of 6.3 million on BBC. The previous Six Nations clash between Ireland and France last February, was watched by 5.6 million viewers on France 2, a viewing share of 46.2 per cent.

The estimated annual sponsorship value of the 2024 Six Nations was $26.33 million. The Six Nations top sponsor in terms of value is Guinness. The current deal has an estimated total value of $37.67 million across two years. A new partnership for 2024 includes the competitions deal with InterContinental Hotels Group (IHG). The multi-year deal, announced January 2024, sees IHG Hotels and Resorts serve as both the men's and women's Six Nations official hotel partner. TikTok, despite not being a new partner for 2024, have renewed their partnership and for the 2024 season, will serve as the official fan of both the men's Six Nations Championships.

England had one, almost two, sell-out crowds in attendance for their matches against Wales and Ireland. Wales kicked off their Six Nations with a sell-out crowd for their clash with Scotland at the Principality Stadium. Scotland, who finished fourth in their Six Nations campaign, had both of their matches at Murrayfield being sell-out crowds. Italy, who over recent years have had disappointing Six Nations campaigns, did see a slight improvement in their home-attendance record. In comparison to the attendance at Stadio Olimpico at the 2023 Six Nations, this year saw a 23 per cent increase in attendance in the matches against England and Scotland.

A detailed overview of the key facts and events which took place in England, Ireland, Scotland, Wales, France and, Italy. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio of the 2024 Six Nations.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the Six Nations 2024 and viewership industry professionals who want a detailed analysis on the popularity of the event.


This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2024 Six Nations sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, as well as the competitions prize-money is also included.

Reasons to Buy

For those wanting an in-depth analysis of how the 2024 Six Nations performed, in the sense of both business and popularity.

1. Introduction
Executive Summary
2. Media Landscape
Six Nations 2024 Broadcasters Breakdown Across Europe
Six Nations 2024 Broadcasters Across the Rest of the World
3. Sponsorship Summary
Six Nations 2024 Sponsorship Portfolio
Six Nations 2024 Sponsorship Breakdown
4. Prize Money
Six Nations 2024 Prize Money Breakdown
5. Attendance & Ticketing
Six Nations 2024 Attendance Breakdown Six Nations 2024 Ticketing Breakdown
6. Appendix
List of Tables
Slide 7 - Table showing a breakdown of the broadcasters across Europe.
Slide 13 - Table showing a breakdown of the prize money and the individual trophies at the 2024 Six Nations.
Slide 15 - Table showing the attendance breakdown at the 2024 Six Nations.
List of Figures
Slide 11 - Graph showing a breakdown of the Six Nations 2024 sponsorship portfolio.

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