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Marriott International - Digital Transformation Strategies

Publisher GlobalData
Published May 15, 2024
Length 23 Pages
SKU # GBDT18941796

Description

Marriott International - Digital Transformation Strategies Summary Marriott is a global licensor, franchisor, and operator of hotels, timeshare, residential and other types of lodging properties. Its brands include The Ritz-Carlton, JW Marriott, Edition, The Luxury Collection, BVLGARI Hotels & Resorts, Sheraton, Marriott Vacation Club, Autograph Collection Hotels, Four Points, Fairfield, Protea Hotels, Residence Inn, TownePlace Suites, W Hotels, St. Regis, Westin, Renaissance, Marriott, Le Meridien, Gaylord Hotels, Marriott Executive Apartments, Delta Hotels, Tribute Portfolio, Design Hotels, Courtyard, and SpringHill Suites. The company’s reportable business segments are US & Canada and International. The report provides information and insights into Marriott's tech activities, including - - Insights of its digital transformation strategies and innovation programs - Overview of technology initiatives covering partnerships, product launches and investments - Insights on each technology initiative including technology theme, objective, and benefits - Details of estimated ICT budgets and major ICT contracts Scope - Marriott is leveraging several emerging technologies, including augmented reality, AI, Internet of Things (IoT), cloud, big data and robotics technologies among others, for achieving operational efficiency and enhancing customer experience. - In 2024, Marriott selected Oracle Fusion Cloud Human Capital Management platform to effectively manage its workforce and help associates grow within its organization. - Marriott uses the Snowflake data platform to transform itself into a data-driven organization. Reasons to Buy - Gain insights into Marriott's tech operations. - Gain insights into its tech strategies and innovation initiatives. - Gain insights into its technology themes under focus. - Gain insights into various product launches, partnerships and investment strategies.

Table of Contents

23 Pages
Overview
Digital Transformation Strategy
Accelerators, Incubators, and Other Innovation Programs
Technology Focus
Technology Initiatives
Investments
Partnership, Investment, & Acquisition Network Map
ICT Budget and Contracts
Key Executives
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