Manufacturers Retooling During The Pandemic: COVID-19 Case Study

Manufacturers Retooling During The Pandemic: COVID-19 Case Study


The Coronavirus outbreak has disrupted global trade, and triggered huge demand for sanitation, disease protection, and medical goods. Until demand subsides and international supply chains are restored, the only viable option for governments is to compel manufacturers of non-essential goods to retool to produce essential products during the crisis.

This report is part of the GlobalData COVID-19 Case Study series, which analyses specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It focuses on how manufacturers can adapt their production lines to help bridge supply gaps during the pandemic.


  • Corporations helped out governments during World War II, and in 2020 they are retooling to aid in the battle against the COVID-19 pandemic.
  • Non-essential goods manufacturers can retool to keep their equipment, resources, or workforce from idling during the outbreak.
  • Big corporations that exhibit social responsibility during the COVID-19 pandemic will garner trust and good will.
  • Manufacturers can sustain brand visibility during the coronavirus outbreak by retooling and sending positive social messages.
Reasons to Buy
  • Understand a specific examples of consumer trends and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

1. COVID-19 Case Study: Manufacturers Retooling During The Pandemic
Changing Scenario:
Idling Equipment and Resources
Positive Societal Impact
Brand Recalls
Key Take-Outs
2. Appendix

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