Report cover image

Macy's Inc - Digital Transformation Strategies

Publisher GlobalData
Published Dec 27, 2023
Length 24 Pages
SKU # GBDT18437917

Description

Macy's Inc - Digital Transformation Strategies


Summary

This report provides insight into Macy's retail activities, including its digital transformation strategies, its innovation programs, its technology initiatives, its estimated ICT budget, and its major ICT contracts.

Macy's Inc (Macy's) is an omnichannel retail company that operates department stores. The company offers apparel for men, women, and kids, home furnishing, cosmetics, fragrances, shoes, and other accessories. The company markets products under various private label brands and own brands such as Bloomingdale’s, Bloomingdale’s The Outlet, Macy’s, and Bluemercury. It markets and sells products through various ecommerce portals such as Macys.com, bluemercury.com, and Bloomingdales.com. Macy's services portfolio includes skin care treatments and spa services. The company has a presence in the US, UAE, Guam, and Puerto Rico. Macy’s is headquartered in New York City, New York, the US.

Scope
  • Macy’s migrated its on-premise operations to Google Cloud managed databases services to enhance its ecommerce platform, boost internal operational efficiency, and leverage appropriate database tools to improve services.
  • Macy’s has been launching initiatives to cater to shoppers who usually browse multiple channels before concluding a purchase.
  • Macy’s is increasingly investing in enhancing its data and analytics technology infrastructure with more focus on implementing predictive analytics across its operations such as inventory allocation, demand forecasting and promotional optimization and personalization.
  • Macy’s analyzes its services from customers’ viewpoint and transforms them into enhanced offerings.
Reasons to Buy
  • Gain insights into Macy's tech operations.
  • Gain insights into its tech strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various product launches, partnerships, investments and acquisition strategies.

Table of Contents

24 Pages
Overview
Digital Transformation Strategy
Accelerators, Incubators, and Other Innovation Programs
Technology Focus
Technology Initiatives
Investment
Partnership, Investment & Acquisitions Network Map
ICT Budget and Contracts
Key Executives
Contact Us

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us