Italy Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028

Italy Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028

Summary

Italy Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Male Fragrances market in Italy.

Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau de Toilettes and male Eau de Parfums. Mass fragrances are widely available, whereas prestige versions carry the name of either a perfume or fashion house. Examples of mass fragrances include David Beckham's Beckham Instinct Eau de Toilette. Prestige fragrances include Davidoff Cool Water.

Includes fragrance gift packs

Male Fragrances market in Italy registered a negative compound annual growth rate (CAGR) of -0.39% during the period 2018 to 2023 with a sales value of EUR 557.30 Million in 2023, an increase of 8.94% over 2022. The market achieved its strongest performance in 2023, when it grew by 8.94% over its previous year and its weakest performance in 2020, when it fell by -19.84% over 2019. Though negative growth rates were observed across all the segments of the market, the slowest declining segment of the Male Fragrances market in Italy between the year 2018 and 2023 was Premium Male Fragrances which registered a CAGR of -0.28%. In 2023 Premium Male Fragrances segment in Italy Male Fragrances market accounted for a major share of 87.53%, while Mass Male Fragrances stood in second position representing 12.47% of the market's 2023 share.

The research handbook provides up-to-date market size data for period 2018-2023 and illustrative forecast to 2028, covering key market aspects like Sales Value and Volume for Male Fragrances and its variants Mass Male Fragrances & Premium Male Fragrances.

Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2020 to 2023 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.

Due to on going large scale uncertainties in the market the research handbook acts as an essential tool for companies active or planning to venture in to Italy's Male Fragrances (Fragrances) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Units.

*Note:Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

• Overall Male Fragrances (Fragrances) market value and volume analytics with growth analysis from 2018 to 2028.
• Value and Volume terms for the top brands.
• Distribution channel sales analytics from 2020-2023.

• Get access to authoritative and granular data on the Male Fragrances (Fragrances) market and fill in the gaps in understanding of trends and the components of change behind them.
• Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
• Analyze the components of change in the market by looking at historic and future growth patterns.
• Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.