The Impact of Social Media on FMCG innovation: Exploring the opportunities presented by the rise of social media
The Impact of Social Media on FMCG innovation, explores the impact that the internet is having on consumers' lives, and how brands can leverage social media to reach consumers in the digital age.
This report focuses on various trends that demonstrate the impact that social media is having on consumer behavior and product development across different FMCG sectors. These trends include self-branding, sensory and indulgence, the rise of the social influencers, and digital activism. The future implications of social media on the FMCG space will also be discussed.
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