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ICT Investment Trends in Italy: Prudent fiscal policies and slow economic recovery impacting ICT investments

ICT Investment Trends in Italy: Prudent fiscal policies and slow economic recovery impacting ICT investments

Summary

ICT Investment Trends in Italy, presents the findings from a survey of 95 Italian enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Italian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including IoT, business intelligence, enterprise applications, and cloud computing. The survey also highlights the approach to purchasing technology adopted by enterprises in Italy. Through GlobalData’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Italy.

With the ongoing recovery from economic stagnation and bailout of two regional banks at a whopping sum of EUR17 billion (US$19 billion) in June 2017, the Italian government is set to continue with strategic fiscal reforms to get the economy back on track. In June 2017, the Organization of Economic Co-operation and Development (OECD) predicted Italy’s GDP to grow by 1% in 2017 and then edge down to 0.8% in 2018. However, the economy suffers from a huge public debt, which is estimated to be about 157.3% of GDP.

In particular, it provides an in-depth analysis of the following -

  • How ICT budgets are set to change in 2017 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
  • Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions Italian enterprises are interested in outsourcing
  • Italian enterprises’ investment priorities based on their budget allocations across core technology categories such as IoT, business intelligence, enterprise applications, and cloud computing
  • Factors that are influencing Italian enterprises’ investments in each technology category
  • How Italian enterprises’ IT budgets are currently allocated across various segments within a technology category
  • Italian enterprises’ distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into Italian enterprises’ preferred buying approaches
  • Business and IT objectives that Italian enterprises are looking to achieve through their IT investment strategies
  • Factors that are influencing Italian enterprises’ decisions to select an ICT provider
Scope
  • According to Italian enterprises, auto ID and mobility technology, along with security sensors, are the most prominent Internet of Things (IoT) solutions that have efficient delivery systems.
  • Cloud computing is witnessing an increased interest from Italian enterprises primarily driven by benefits such as higher scalability, flexibility, cost reduction, and superior business continuity capabilities. Most of the Italian enterprises are prioritizing investment in software as a service (SaaS) and hybrid cloud in the coming two years.
  • According to the survey, Italian enterprises are investing in business intelligence (BI) to derive insights from the growing volume of unstructured data, enabling senior management to make strategic decisions. Meanwhile, analytics and real-time business intelligence are the most prominent BI tools that are gaining increased attention from Italian enterprises.
Reasons to buy
  • Understand how the Italian enterprises ICT landscape is set to change in 2017 to prioritize your target market
  • Comprehend how ICT money are being allocated by Italian enterprises in specific verticals and size bands to improve your market penetration
  • Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
  • Realign your sales initiatives by understanding the current strategic objectives of Italian enterprises
  • Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, business intelligence, enterprise applications, and cloud computing)
  • Prioritize your focus areas by understanding which factors are influencing Italian enterprises’ decisions when selecting an ICT provider
  • Understand the changes in customers’ priorities and identify the business objectives that Italian enterprises are looking to achieve through their ICT investment strategies


  • Key findings
  • Key implications for ICT vendors
  • Amidst the moderate economic recovery, Italian enterprises are keen to invest in various ICT domains in 2017 to improve their profitability
  • Survey demographics
  • Italian enterprises' ICT spending is set to witness decent growth in 2017
  • Investment in hardware remains a key area of focus among Italian enterprises
  • ICT budget allocation to network and communications equipment constitutes the major portion of hardware expenditure among Italian enterprises
  • Software licenses constitute the largest share of software budget allocations among Italian enterprises
  • Investments in application services is dominating third-party IT services expenditure among Italian enterprises
  • Investments in network services constituted a major proportion of enterprises' telecommunications budget
  • Investments in IaaS is expected to gain prominence among Italian enterprises in 2017
  • Private cloud continues to gain traction compared to other cloud implementation models among Italian enterprises
  • Italian enterprises are largely investing in data centers in order to effectively manage growing volumes of critical data
  • Service support & help desk outsourcing is the most popular outsourcing function among Italian enterprises
  • Italian enterprises are set to increase their expenditure on real-time location tracking and grid sensors in the next two years
  • Cisco leads the list of IoT vendors among Italian enterprises
  • Investments in real-time business intelligence is expected to gain momentum among Italian enterprises
  • Italian enterprises selected IBM as their primary business intelligence (BI) provider
  • Italian enterprises are set to increase their investments in CRM applications
  • Adobe leads the list of enterprise applications' vendors among Italian enterprises
  • SaaS is gaining traction in the next two years among Italian enterprises
  • Microsoft is the most popular cloud computing vendor among Italian enterprises
  • Increasing customer satisfaction is the most important business objective influencing IT investment strategies among Italian enterprises
  • Expertise in industry and problem identification/consultation are the most important criteria when selecting an ICT provider
  • The IT department holds the key decision making responsibility for cloud-based products among Italian enterprises
  • Appendix

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