Goji Berry Fruit - ForeSights

Goji Berry Fruit - ForeSights

Summary

Goji berry is an Asian superfruit gaining global acclaim as an ingredient for food, beverages, and cosmetics.

Goji berry is gaining momentum as an on-trend health ingredient. The fruit is finding application across personal care and food and beverage products around the world.

Scope

  • The rich concentration of antioxidants is drawing global interest in line with the trend towards clean beauty.
  • Goji berry's relaxation and stress relief claims are likely to appeal to consumers seeking products that enhance their overall wellness.
  • Given the limited number of packaged food and beverages incorporating goji berry currently available in the marketplace, the fruit can serve as an ingredient for a novel range of products.
  • The inherently rich nutrient profile with purported skin benefits makes goji berry an attractive ingredient for natural and clean label personal care formulations.
Reasons to Buy
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  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.


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