Goji Berry Fruit - ForeSights

Goji Berry Fruit - ForeSights

Summary

Goji berry is an Asian superfruit gaining global acclaim as an ingredient for food, beverages, and cosmetics.

Goji berry is gaining momentum as an on-trend health ingredient. The fruit is finding application across personal care and food and beverage products around the world.

Scope

• The rich concentration of antioxidants is drawing global interest in line with the trend towards clean beauty.
• Goji berry's relaxation and stress relief claims are likely to appeal to consumers seeking products that enhance their overall wellness.
• Given the limited number of packaged food and beverages incorporating goji berry currently available in the marketplace, the fruit can serve as an ingredient for a novel range of products.
• The inherently rich nutrient profile with purported skin benefits makes goji berry an attractive ingredient for natural and clean label personal care formulations.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.