ForeSights: Digital Detox - Seeking refuge from the stress of a life online
ForeSights: Digital Detox explores an emerging behavior as consumers switch off technology in order to seek refuge from the stress of a life online.
While it is accepted that technology is an essential part of daily life, many of today’s consumers are choosing to switch off technology such as smartphones and computers and take a step back from the constant digital engagement they face day in, day out. This emerging backlash creates new opportunities but also challenges for FMCG players, particularly as technology and online platforms are integral to modern brand strategy.
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