Hong Kong’s Wine sector accounted for a volume share of 0.19% of the global market and 1.5% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 2.1% during 2016-2021. Rise of Wine bars in Hong Kong, offering Wines from new world countries (such as Chile and Australia), and increasing preference for Wine over other alcoholic beverages is prompting consumers to indulge more in Wine. Per capita consumption stood at 7.58 liters compared to the global and Asia-Pacific levels of 6.25 liters and 1.26 liters, respectively, in 2016.
Still Wine was the largest with value sales of HK$32,853.8 Million (US$4,233.4 Million) in 2016. However, Fortified Wine market is expected to grow the fastest at a CAGR of 13.4% during 2016-2021, compared to Sparkling Wine and Still Wine markets.
On-trade transactions accounted for the leading distribution share in Hong Kong’s Wine sector, accounting for a volume share of 40.8% in 2016, followed by Hypermarkets & Supermarkets and Food & Drinks Specialists, with volume shares of 27.9% and 25.7% respectively, in the same year. Glass was the most commonly used package material in Hong Kong’s Wine sector with a share of 99.2% in 2016. It was followed by Paper & Board with a share of 0.8%, in the same year.
The top five brands in Hong Kong’s Wine sector accounted for a 28.1% volume share in 2016. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers accounted for the largest share of 36%, followed by Pre-Mid-Lifers with a 21.4% share.
The report Country Profile: Wine Sector in Hong Kong provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Viña Concha Y Toro S.A., Cape Mentelle Vineyards, Treasury Wine Estates Vintners Limited, Columbia Crest Winery, Oyster Bay Wines, Tyrrell’s Wine, Pernod Ricard SA, Banfi Products Corp, Michel Laroche, Nihonsakari Co.,Ltd, Bodegas Chandon S.A., Jean-Pierre MOUEIX.
The Wine sector in Hong Kong is forecast to grow at 2.1% CAGR in value terms during 2016-2021
The Fortified Wine market is forecast to register the fastest growth during 2016-2021
On-trade transactions accounted for the leading distribution share in Hong Kong’s Wine sector
Concha Y Toro accounts for the leading share in Hong Kong’s Wine sector
Glass is the most commonly used package material in Hong Kong’s Wine sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.