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Country Profile: Wine Sector in Hong Kong

Country Profile: Wine Sector in Hong Kong

Summary

Hong Kong’s Wine sector accounted for a volume share of 0.19% of the global market and 1.5% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 2.1% during 2016-2021. Rise of Wine bars in Hong Kong, offering Wines from new world countries (such as Chile and Australia), and increasing preference for Wine over other alcoholic beverages is prompting consumers to indulge more in Wine. Per capita consumption stood at 7.58 liters compared to the global and Asia-Pacific levels of 6.25 liters and 1.26 liters, respectively, in 2016.

Still Wine was the largest with value sales of HK$32,853.8 Million (US$4,233.4 Million) in 2016. However, Fortified Wine market is expected to grow the fastest at a CAGR of 13.4% during 2016-2021, compared to Sparkling Wine and Still Wine markets.

On-trade transactions accounted for the leading distribution share in Hong Kong’s Wine sector, accounting for a volume share of 40.8% in 2016, followed by Hypermarkets & Supermarkets and Food & Drinks Specialists, with volume shares of 27.9% and 25.7% respectively, in the same year. Glass was the most commonly used package material in Hong Kong’s Wine sector with a share of 99.2% in 2016. It was followed by Paper & Board with a share of 0.8%, in the same year.

The top five brands in Hong Kong’s Wine sector accounted for a 28.1% volume share in 2016. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers accounted for the largest share of 36%, followed by Pre-Mid-Lifers with a 21.4% share.

The report Country Profile: Wine Sector in Hong Kong provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Viña Concha Y Toro S.A., Cape Mentelle Vineyards, Treasury Wine Estates Vintners Limited, Columbia Crest Winery, Oyster Bay Wines, Tyrrell’s Wine, Pernod Ricard SA, Banfi Products Corp, Michel Laroche, Nihonsakari Co.,Ltd, Bodegas Chandon S.A., Jean-Pierre MOUEIX.

Scope
  • The Wine sector in Hong Kong is forecast to grow at 2.1% CAGR in value terms during 2016-2021
  • The Fortified Wine market is forecast to register the fastest growth during 2016-2021
  • On-trade transactions accounted for the leading distribution share in Hong Kong’s Wine sector
  • Concha Y Toro accounts for the leading share in Hong Kong’s Wine sector
  • Glass is the most commonly used package material in Hong Kong’s Wine sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive summary
3. Hong Kong in the global and regional context
3.1. Hong Kong’s share in the Global and Asia-Pacific Wine sector
3.2. Hong Kong compared to other leading countries in Asia-Pacific
4. Market size analysis - Wine sector
4.1. Value and volume analysis - Wine sector in Hong Kong
4.2. Per capita consumption - Hong Kong compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Wine sector
4.5. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Fortified Wine
5.3. Market analysis: Sparkling Wine
5.4. Market analysis: Still Wine
6. Distribution analysis
6.1. Distribution channel share analysis: Wine
6.2. Distribution channel share analysis: Fortified Wine
6.3. Distribution channel share analysis: Sparkling Wine
6.4. Distribution channel share analysis: Still Wine
7. Competitive landscape
7.1.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Fortified Wine
7.3.2. Sparkling Wine
7.3.3. Still Wine
8. Packaging analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Degree of Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About GlobalData
15. Disclaimer
16. Contact Us
List of Tables
Table 1: Volume share of Hong Kong in the global and Asia-Pacific Wine sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis by of Fortified Wine market categories, 2011-2021
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021
Table 7: Value analysis of Still Wine market by categories, 2011-2021
Table 8: Volume analysis of Still Wine market by categories, 2011-2021
Table 9: Brand Volume - Wine sector, 2016
Table 10: Brand Volume - Fortified Wine market, 2016
Table 11: Brand Volume - Sparkling Wine market, 2016
Table 12: Brand Volume - Still Wine market, 2016
Table 13: Brand Volume - Sherry category
Table 14: Brand Volume - Vermouth category, 2016
Table 15: Brand Volume - Champagne category, 2016
Table 16: Brand Volume - Other Sparkling Wine category, 2016
Table 17: Brand Volume - Red Wine category, 2016
Table 18: Brand Volume - Rose Wine category, 2016
Table 19: Brand Volume - White Wine category, 2016
Table 20: Consumption of Wine by gender and markets (Million Liters, 2016)
Table 21: Consumption of Wine by age and markets (Million Liters, 2016)
Table 22: Consumption of Wine by education and markets (Million Liters, 2016)
Table 23: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016)
Table 24: Market Definitions
Table 25: Category Definitions
Table 26: Channel Definitions
Table 27: Market Value for Fortified Wine - by category (HK$ Million) 2011-2021
Table 28: Market Value for Fortified Wine - by category (US$ Million) 2011-2021
Table 29: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021
Table 30: Market Value for Sparkling Wine - by category (HK$ Million) 2011-2021
Table 31: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021
Table 32: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021
Table 33: Market Value for Still Wine - by category (HK$ Million) 2011-2021
Table 34: Market Value for Still Wine - by category (US$ Million) 2011-2021
Table 35: Market Volume for Still Wine - by category (Million Liters) 2011-2021
Table 36: Components of change - by Market
Table 37: Wine Sales Distribution in Hong Kong - by Markets (Million Liters), 2016
Table 38: Package Material (in Million pack units)
Table 39: Pack Type (in Million pack units)
Table 40: Closure Type (in Million pack units)
Table 41: Primary Outer Type (in Million pack units)
Table 42: Exchange Rates: (US$-HK$), 2011-2021
Table 43: GDP Per Capita (HK$)
Table 44: Population
Table 45: Consumer Price Index
Table 46: Age Profile (Millions of Persons)
List of Figures
Figure 1: Hong Kong compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021
Figure 3: Per capita consumption* in Hong Kong compared to global and Asia-Pacific average, 2011-2021
Figure 4: Degree of trading up/down in Hong Kong’s Wine sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption* (by markets) in Hong Kong compared to global and Asia-Pacific average, 2016
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021
Figure 10: Distribution channel share (Volume), Wine, 2011-2016
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016
Figure 14: Leading brands in Hong Kong’s Wine sector, volume share, 2016
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016
Figure 17: Leading brands in the Still Wine market, volume share, 2016
Figure 18: Packaging share and growth analysis by package material, 2011-2021
Figure 19: Use of package material by markets (in pack units), 2016
Figure 20: Packaging share and growth analysis by pack type, 2011-2021
Figure 21: Use of pack type by markets (in pack units), 2016
Figure 22: Packaging share and growth analysis by closure type, 2011-2021
Figure 23: Use of closure type by markets (in pack units), 2016
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 25: Use of primary outer type by markets (in pack units), 2016
Figure 26: Relative comparison of countries based on PEST analysis
Figure 27: Hong Kong’s GDP per capita, 2011-2016
Figure 28: Population growth in Hong Kong, 2011-2016
Figure 29: Consumer Price Index, Hong Kong, 2010-2016
Figure 30: Age Profile, Hong Kong, 2016
Figure 31: Consumption of Wine by gender, Hong Kong, 2016
Figure 32: Consumption of Wine by age, Hong Kong, 2016
Figure 33: Consumption of Wine by education, Hong Kong, 2016
Figure 34: Consumption of Wine by degree of urbanization, Hong Kong, 2016
Figure 35: About GlobalData

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