Country Profile: Wine Sector in Germany
Summary
GlobalData’s Country Profile report on the Wine sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
The Wine sector in Germany is driven by the large base of the elderly population, which is a major consumer segment for Wine in the country. Of all the markets, Still Wine is the largest in both value and volume terms in 2016. It is also forecast to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Wine in the country. Glass is the most commonly used package material in the sector, while Paper & Board is forecast to register the fastest growth during 2016-2021. A Racke GmbH & KWV International, Rotkäppchen-Mumm Sektkellereien, and Franz Wilhelm Langguth Erben are the leading market players in the German Wine sector.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Scope- The Wine sector in Germany is forecast to grow at 2% CAGR in value terms during 2016-2021
- Per capita consumption of Still Wine and Sparkling Wine is high in Germany compared to global and regional levels
- Hypermarkets & Supermarkets is the largest distribution channel in the German Wine sector
- Golden Kaan accounts for the leading share in the German Wine sector
- Glass is the most commonly used package material in the German Wine sector
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope
- 2. Executive summary
- 3. Germany in the global and regional context
- 3.1. Germany’s share in the Global and Western European Wine sector
- 3.2. Germany compared to other leading countries in Western Europe
- 4. Market size analysis - Wine sector
- 4.1. Value and volume analysis - Wine sector in Germany
- 4.2. Per capita consumption - Germany compared to Western Europe and globally
- 4.3. Extent to which consumers are trading up/down
- 4.4. Value and volume analysis of markets in the Wine sector
- 4.5. Growth analysis by markets
- 5. Market and category analysis
- 5.1. Per capita consumption analysis by markets
- 5.2. Market analysis: Fortified Wine
- 5.3. Market analysis: Sparkling Wine
- 5.4. Market analysis: Still Wine
- 6. Distribution analysis
- 6.1. Distribution channel share analysis: Wine
- 6.2. Distribution channel share analysis: Fortified Wine
- 6.3. Distribution channel share analysis: Sparkling Wine
- 6.4. Distribution channel share analysis: Still Wine
- 7. Competitive landscape
- 7.1. Brand share analysis by sector
- 7.2. Brand share analysis by markets
- 7.3. Brand share analysis by category
- 7.3.1. Fortified Wine
- 7.3.2. Sparkling Wine
- 7.3.3. Still Wine
- 7.4. Private label share analysis
- 8. Packaging analysis
- 8.1. Packaging share and growth analysis by package material
- 8.2. Packaging share analysis by package material
- 8.3. Packaging share and growth analysis by pack type
- 8.4. Packaging share analysis by pack type
- 8.5. Packaging share and growth analysis by closure type
- 8.6. Packaging share analysis by closure type
- 8.7. Packaging share and growth analysis by primary outer type
- 8.8. Packaging share analysis by primary outer type
- 9. Macroeconomic analysis
- 9.1. GDP per Capita
- 9.2. Population and population growth
- 9.3. Consumer Price Index
- 9.4. Population breakdown by age
- 10. Consumergraphics
- 10.1. Consumption by Gender
- 10.2. Consumption by Age
- 10.3. Consumption by Education
- 10.4. Consumption by Degree of Urbanization
- 11. Methodology
- 12. Definitions
- 13. Appendix
- 14. About GlobalData
- 15. Disclaimer
- 16. Contact Us
- List of Tables
- Table 1: Growth analysis by markets, 2016-2021
- Table 2: Value analysis of Fortified Wine market categories, 2011-2021
- Table 3: Volume analysis of Fortified Wine market by categories, 2011-2021
- Table 4: Value analysis of Sparkling Wine market by categories, 2011-2021
- Table 5: Volume analysis of Sparkling Wine market by categories, 2011-2021
- Table 6: Value analysis of Still Wine market by categories, 2011-2021
- Table 7: Volume analysis of Still Wine market by categories, 2011-2021
- Table 8: Brand Volume - Wine sector, 2016
- Table 9: Brand Volume - Fortified Wine market, 2016
- Table 10: Brand Volume - Sparkling Wine market, 2016
- Table 11: Brand Volume - Still Wine market, 2016
- Table 12: Brand Volume - Madeira category
- Table 13: Brand Volume - Port category
- Table 14: Brand Volume - Sherry category
- Table 15: Brand Volume - Vermouth category, 2016
- Table 16: Brand Volume - Other Fortified Wine category, 2016
- Table 17: Brand Volume - Cava category, 2016
- Table 18: Brand Volume - Champagne category, 2016
- Table 19: Brand Volume - Prosecco category, 2016
- Table 20: Brand Volume - Other Sparkling Wine category, 2016
- Table 21: Brand Volume - Red Wine category, 2016
- Table 22: Brand Volume - Rose Wine category, 2016
- Table 23: Brand Volume - White Wine category, 2016
- Table 24: Consumption of Wine by Gender and markets (Million Liters, 2016)
- Table 25: Consumption of Wine by age and markets (Million Liters, 2016)
- Table 26: Consumption of Wine by education and markets (Million Liters, 2016)
- Table 27: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016)
- Table 28: Market Definitions
- Table 29: Category Definitions
- Table 30: Channel Definitions
- Table 31: Market Value for Fortified Wine - by category (€ Million) 2011-2021
- Table 32: Market Value for Fortified Wine - by category (US$ Million) 2011-2021
- Table 33: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021
- Table 34: Market Value for Sparkling Wine - by category (€ Million) 2011-2021
- Table 35: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021
- Table 36: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021
- Table 37: Market Value for Still Wine - by category (€ Million) 2011-2021
- Table 38: Market Value for Still Wine - by category (US$ Million) 2011-2021
- Table 39: Market Volume for Still Wine - by category (Million Liters) 2011-2021
- Table 40: Components of change - by Market
- Table 41: Wine Sales Distribution in Germany - by Markets (€ Million), 2016
- Table 42: Package Material (in Million pack units)
- Table 43: Pack Type (in Million pack units)
- Table 44: Closure Type (in Million pack units)
- Table 45: Primary Outer Type (in Million pack units)
- Table 46: Exchange Rates: (US$-€), 2011-2021
- Table 47: GDP Per Capita (€)
- Table 48: Population
- Table 49: Consumer Price Index
- Table 50: Age Profile (Millions of Persons)
- List of Figures
- Figure 1: Volume share of Germany in the global and Western European Wine sector, 2011-2021
- Figure 2: Germany compared to other top four countries in Western Europe - market size, growth, and competitive landscape
- Figure 3: Market size analysis by value and volume, Wine sector, 2011-2021
- Figure 4: Per capita consumption in Germany compared to global and Western European average, 2011-2021
- Figure 5: Degree of trading up/down in the German Wine sector, 2015-2016
- Figure 6: Value and volume growth analysis by markets, 2016-2021
- Figure 7: Per capita consumption (by markets) in Germany compared to global and Western European average, 2016
- Figure 8: Value and volume growth analysis, Fortified Wine market, 2011-2021
- Figure 9: Value and volume growth analysis, Sparkling Wine market, 2011-2021
- Figure 10: Value and volume growth analysis, Still Wine market, 2011-2021
- Figure 11: Distribution channel share (Volume), Wine, 2011-2016
- Figure 12: Distribution channel share (Volume), Fortified Wine market, 2011-2016
- Figure 13: Distribution channel share (Volume), Sparkling Wine market, 2011-2016
- Figure 14: Distribution channel share (Volume), Still Wine market, 2011-2016
- Figure 15: Leading brands in the German Wine sector, volume share, 2016
- Figure 16: Leading brands in the Fortified Wine market, volume share, 2016
- Figure 17: Leading brands in the Sparkling Wine market, volume share, 2016
- Figure 18: Leading brands in the Still Wine market, volume share, 2016
- Figure 19: Private label penetration by markets (value terms), 2016
- Figure 20: Growth analysis, private label and brands, (2011-2016)
- Figure 21: Packaging share and growth analysis by package material, 2011-2021
- Figure 22: Use of package material by markets (in pack units), 2016
- Figure 23: Packaging share and growth analysis by pack type, 2011-2021
- Figure 24: Use of pack type by markets (in pack units), 2016
- Figure 25: Packaging share and growth analysis by closure type, 2011-2021
- Figure 26: Use of closure type by markets (in pack units), 2016
- Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021
- Figure 28: Use of primary outer type by markets (in pack units), 2016
- Figure 29: Relative comparison of countries based on PEST analysis
- Figure 30: Germany’s GDP per capita, 2011-2016
- Figure 31: Population growth in Germany, 2011-2016
- Figure 32: Consumer Price Index, Germany, 2010-2016
- Figure 33: Age Profile, Germany, 2016
- Figure 34: Consumption of Wine by Gender, Germany, 2016
- Figure 35: Consumption of Wine by age, Germany, 2016
- Figure 36: Consumption of Wine by education, Germany, 2016
- Figure 37: Consumption of Wine by degree of urbanization, Germany, 2016
- Figure 38: About GlobalData