US Wine sector accounted for a volume share of 13.6% of the global market and 83.8% of the regional (North America) market, in 2016. The sector is expected to grow at a CAGR of 3.79% during 2016-2021.Rise of Wine bars in the US, offering Wines from new world countries (such as Chile and Australia), and increasing demand for premium wine products led by rising disposable income is fuelling the demand for the sector in the country. Per capita consumption in the US stood at 13 liters compared to the global and North America levels of 6.2 liters and 10.6 liters, respectively, in 2016.
Still Wine was the largest with value sales of US$34,436.2 Million in 2016. Furthermore, it is also expected to grow the fastest at a CAGR of 3.81% during the forecast period (2016-2021).
Hypermarkets & Supermarkets accounted for the leading share of 51.3% in the distribution of Wine in the US, in 2016. On-trade transactions and Food & Drink specialists accounted for shares of 21.2% and 17.8% respectively in the same year. Glass was the most commonly used package material in the US Wine sector with a share of 90.9% in 2016. It was followed by Rigid Plastics and Paper & Board with shares of 5.2% and 3.6%, respectively.
The top five brands in the US Wine sector accounted for a 30% volume share in 2016. Private labels accounted for 3.7% volume share in the same year. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers accounted for the largest share of 43.3%, followed by Mid-Lifers with 18% share.
The report Country Profile: Wine Sector in the US provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Franzia Wines, E & J Gallo Winery, Trinchero Family Estates , Constellation Brands, Inc, Casella Wines PTY Ltd., Almaden Vineyards, Treasury Wine Estates Vintners Limited, bronco wine co, palm bay international, The Wine Group.
The Wine sector in the US is forecast to grow at 3.79% CAGR in value terms during 2016-2021
The Still Wine market is forecast to register the fastest growth during 2016-2021
Hypermarkets & Supermarkets is the largest distribution channel in the US Wine sector
Franzia is the leading brand in the US Wine sector
Glass is the most commonly used package material in the US Wine sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.