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Country Profile: Soups in Turkey

Country Profile: Soups in Turkey

Country Profile: Soups in Turkey

Summary

The Turkish soups sector is led by the dried soup (mixes) category, in both value and volume terms. The category is also expected to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for the distribution of soup products in the country. Flexible packaging is the most commonly used pack material in the sector, and is also forecast to grow the fastest during 2017-2022. Unilever, Yildiz Holding AS and Nestle are the leading market players in the Turkish soups sector.

GlobalData’s Country Profile report on the soups sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for ambient soup, chilled soup, dried soup (mixes), frozen soup, and UHT soup with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Bottle, Can, Stand up pouch, Tube, Tub, Aerosol, Bag/Sachet, and Jar.
Scope
  • The per capita consumption of soups was lower in Turkey compared to the regional and global levels
  • The Dried soup (mixes) category is expected to gain market share in value terms during 2017-2022
  • Hypermarkets & supermarkets account for the majority share in the distribution of frozen soup in Turkey
  • Per capita consumption of Dried soup (mixes) is higher in Turkey when compared to the global level
  • Flexible packaging is the most commonly used pack material in the Turkish soups sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope 2-
Executive summary 10-
Turkey in the global and regional context 13-
Turkey in the global and Eastern European soups sector
Turkey compared to other leading countries in Eastern Europe
Per capita consumption and expenditure - Turkey compared to Eastern Europe and global levels
Sector analysis - soups 17-
Country snapshot - soups sector in Turkey
Value and volume analysis - soups sector in Turkey
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: ambient soup
Category analysis: chilled soup
Category analysis: dried soup (mixes)
Segment analysis (in value terms): dried soup (mixes)
Segment analysis (in volume terms): dried soup (mixes)
Category analysis: frozen soup
Category analysis: UHT soup
Distribution analysis 32-
Distribution channel share analysis: soups
Distribution channel share analysis by category 33-
Competitive landscape 35-
Brand share analysis by sector
Brand share analysis by category
Packaging analysis 38-
Pack material
Pack type
Closure type
Macroeconomic analysis 42-
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology 49-
Definitions 52-
Appendix 57-
List of Tables
Value and volume share of Turkey in the global and Eastern European soups sector, 2017-2022
Country snapshot - leading value categories and fastest-growing segments
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2017
Dried soup (mixes) category - value analysis by segment, 2012-2022
Dried soup (mixes) category - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Performance overview (score: 1-100)
Category value and volume data, by segment 58-
Per capita consumption (in kg), 2012-2022
Per capita expenditure, 2012-2022
Soups sales distribution in Turkey - by category, 2017
Brand share (in value terms) in the soups sector, 2017
Brand share (in value terms) in the soups sector by category, 2017
Pack material (in million pack units), 2012-2022
Pack materials by sector (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by sector (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by sector (in million pack units), 2017
Economic indicators 70-
List of Figures
Turkey compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Turkey, Eastern Europe, and global, 2012-2022
PCE comparison - Turkey, Eastern Europe, and global, 2012-2022
Market size and growth analysis by value and volume, soups sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, ambient soup category, 2012-2022
Market size and growth analysis by value and volume, chilled soup category, 2012-2022
Market size and growth analysis by value and volume, dried soup (mixes) category, 2012-2022
Market size and growth analysis by value and volume, frozen soup category, 2012-2022
Market size and growth analysis by value and volume, UHT soup category, 2012-2022
Share of key distribution channels, 2017 - soups
Key distribution channel share by category, 2017 33-
Leading brands (in value and volume terms) in the soups sector, 2017
Leading brands (in value and volume terms) by category in the soups sector, 2017
Key pack materials in the Turkish soups sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Turkish soups sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Turkish soups sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Macroeconomic analysis - real GDP value and annual growth (%)
Macroeconomic analysis - nominal GDP value)and annual growth (%)
Macroeconomic analysis - consumer Price Inflation (%)
Macroeconomic analysis - household consumption expenditure growth (%)
Macroeconomic analysis - population (millions) and annual growth (%)
Macroeconomic analysis - population by age group (%)
Macroeconomic analysis - population by gender (%)
Macroeconomic analysis - population by rural-urban split (%)
Macroeconomic analysis - employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Turkey compared to Eastern Europe and the World

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