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Country Profile: Savory Snacks Sector in Ukraine

Country Profile: Savory Snacks Sector in Ukraine

Summary

Ukrainian Savory Snacks sector accounted for a volume share of 0.54% of the global market and 6.2% of the regional (Eastern Europe) market in 2016. The sector is expected to grow at a CAGR of 7% during 2016-2021. Growth in the Savory Snacks sector can be attributed to busy lifestyles, as a result of which consumers seek for convenient food options that can be carried to the workplace or consumed on-the-go.Per capita consumption in the country stood at 1.37kg when compared to the global and Eastern Europe levels of 2.22kg and 2.78kg, respectively, in 2016.

Potato Chips market was the largest by value sales in 2016. It is expected to register the fastest CAGR of 7.9% during 2016-2021 compared to Ethnic/Traditional Snacks (6.2%), Meat Snacks, Nuts and Seeds, Popcorn (6.9%), Pretzels, and Processed Snacks.Health & Wellness attributes such as ‘Free From’ and consumer benefits such as ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Ukrainian Savory Snacks sector.

Hypermarkets & Supermarkets was the leading distribution channel accounting for a total value share of 61.5% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists. Lay’s continued to be the largest brand in value terms accounting for 7.1% share, in 2016, while private label products represented 7.2% value share.

The report Country Profile: Savory Snacks Sector in Ukraine, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade.
  • Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.
Companies mentioned in this report: PepsiCo, Mondelez International, Inc, S.Group Corporation, Snack Solutions Company, Golden Foods Co., The Kellogg Company, Intersnack Group GmbH & Co. KG, Ariol LLC, KruizLlc

Scope
  • The per capita consumption of Savory Snacks is lower in Ukraine compared to the global and regional levels
  • Of the seven markets, Potato Chips is the largest market in both value and volume terms in the Ukranian Savory Snacks sector
  • Hypermarkets & Supermarkets was the leading distribution channel in the Ukranian Savory Snacks sector
  • Lay`s represented the leading brand in the Ukranian Savory Snacks sector in value terms
  • Flexible Packaging is the most commonly used package material in the Ukranian Savory Snacks sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Ukraine in the global and regional context 4
3.1. Ukraine’s share in the Global and Eastern European Savory Snacks sector 4
3.2. Ukraine compared to other leading countries in Eastern Europe 5
4. Market size analysis - Savory Snacks sector 6
4.1. Value and volume analysis - Savory Snacks sector in Ukraine 6
4.2. Per capita consumption - Ukraine compared to Eastern Europe and globally 7
4.3. Extent to which consumers are trading up/down 8
4.4. Value and volume analysis of markets in the Savory Snacks sector 9
4.5. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Ethnic/Traditional Snacks 12
5.3. Market analysis: Meat Snacks 13
5.4. Market analysis: Nuts and Seeds 14
5.5. Market analysis: Popcorn 16
5.6. Market analysis: Potato Chips 18
5.7. Market analysis: Pretzels 19
5.8. Market analysis: Processed Snacks 20
6. Distribution analysis 23
6.1. Distribution channel share analysis: Savory Snacks 23
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 24
6.3. Distribution channel share analysis: Meat Snacks 25
6.4. Distribution channel share analysis: Nuts and Seeds 26
6.5. Distribution channel share analysis: Popcorn 27
6.6. Distribution channel share analysis: Potato Chips 28
6.7. Distribution channel share analysis: Pretzels 29
6.8. Distribution channel share analysis: Processed Snacks 30
7. Competitive landscape 31
7.1. Brand share analysis by sector 31
7.2. Brand share analysis by markets 33
7.3. Brand share analysis by category 39
7.3.1. Nuts and Seeds 39
7.3.2. Popcorn 41
7.3.3. Processed Snacks 42
7.4. Private label share analysis 43
8. Health & Wellness analysis 45
8.1. Market size analysis by Health & Wellness claims 45
8.2. Market share analysis - Health & Wellness product attributes 46
8.3. Market size analysis - Health & Wellness consumer benefits 48
9. Packaging analysis 50
9.1. Packaging share and growth analysis by package material 50
9.2. Packaging share analysis by package material 51
9.3. Packaging share and growth analysis by pack type 52
9.4. Packaging share analysis by pack type 53
9.5. Packaging share and growth analysis by closure type 54
9.6. Packaging share analysis by closure type 55
9.7. Packaging share and growth analysis by primary outer type 56
9.8. Packaging share analysis by primary outer type 57
10. Macroeconomic analysis 58
10.1. GDP per Capita 61
10.2. Population and population growth 62
10.3. Consumer Price Index 63
10.4. Population breakdown by age 64
11. Consumergraphics 65
11.1. Consumption by Gender 65
11.2. Consumption by Age 66
11.3. Consumption by Education 67
11.4. Consumption by Degree of Urbanization 68
12. Methodology 69
13. Definitions 70
14. Appendix 81
15. About GlobalData 95
16. Disclaimer 96
17. Contact Us 97
List of Tables
Table 1: Volume share of Ukraine in the global and Eastern Europe Savory Snacks sector, 2011-2021 4
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Per capita consumption (by markets) in Ukraine, Eastern Europe and Global average, 2016 11
Table 4: Value analysis of Nuts and Seeds market categories, 2011-2021 15
Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 15
Table 6: Value analysis of Popcorn market by categories, 2011-2021 17
Table 7: Volume analysis of Popcorn market by categories, 2011-2021 17
Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 21
Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 22
Table 10: Brand Value and Volume - Savory Snacks sector, 2016 32
Table 11: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016 33
Table 12: Brand Value and Volume - Meat Snacks market, 2016 34
Table 13: Brand Value and Volume - Nuts and Seeds market, 2016 35
Table 14: Brand Value and Volume - Popcorn market, 2016 36
Table 15: Brand Value and Volume - Potato Chips market, 2016 37
Table 16: Brand Value and Volume - Processed Snacks market, 2016 38
Table 17: Brand Value and Volume - Peanuts category 39
Table 18: Brand Value and Volume - Other Nuts and Seeds category 39
Table 19: Brand Value and Volume - Microwaveable Popcorn category 41
Table 20: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016 41
Table 21: Brand Value and Volume - Unpopped Corn category, 2016 41
Table 22: Brand Value and Volume - Corn Chips category, 2016 42
Table 23: Brand Value and Volume - Extruded Snacks category, 2016 42
Table 24: Consumption of Savory Snacks by gender and markets (Million Kg, 2016) 65
Table 25: Consumption of Savory Snacks by age and markets (Million Kg, 2016) 66
Table 26: Consumption of Savory Snacks by education and markets (Million Kg, 2016) 67
Table 27: Consumption of Savory Snacks by degree of urbanization and markets (Million Kg, 2016) 68
Table 28: Market Definitions 70
Table 29: Category Definitions 71
Table 30: Channel Definitions 72
Table 31: Health & Wellness: Product Attributes-Food Minus 73
Table 32: Health & Wellness: Product Attributes - Free From 74
Table 33: Health & Wellness: Product Attributes - Functional & Fortified 75
Table 34: Health & Wellness: Product Attributes - Naturally Healthy 76
Table 35: Health & Wellness: Product Attributes - Food Intolerance 77
Table 36: Health & Wellness: Consumer Benefits - Health Management 78
Table 37: Health & Wellness: Analysis by Consumer Benefits 79
Table 38: Health & Wellness: Consumer Benefits - Performance 80
Table 39: Market Value for Ethnic/Traditional Snacks (UAH Million), 2011-2021 81
Table 40: Market Value for Ethnic/Traditional Snacks (US$ Million), 2011-2021 81
Table 41: Market Volume for Ethnic/Traditional Snacks (Million Kg), 2011-2021 81
Table 42: Market Value for Meat Snacks (UAH Million), 2011-2021 82
Table 43: Market Value for Meat Snacks (US$ Million), 2011-2021 82
Table 44: Market Volume for Meat Snacks (Million Kg), 2011-2021 82
Table 45: Market Value for Nuts and Seeds - by category (UAH Million) 2011-2021 83
Table 46: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021 83
Table 47: Market Volume for Nuts and Seeds - by category (Million Kg) 2011-2021 83
Table 48: Market Value for Popcorn - by category (UAH Million) 2011-2021 84
Table 49: Market Value for Popcorn - by category (US$ Million) 2011-2021 84
Table 50: Market Volume for Popcorn - by category (Million Kg) 2011-2021 85
Table 51: Market Value for Potato Chips (UAH Million), 2011-2021 85
Table 52: Market Value for Potato Chips (US$ Million), 2011-2021 86
Table 53: Market Volume for Potato Chips (Million Kg), 2011-2021 86
Table 54: Market Value for Pretzels (UAH Million), 2011-2021 86
Table 55: Market Value for Pretzels (US$ Million), 2011-2021 87
Table 56: Market Volume for Pretzels (Million Kg), 2011-2021 87
Table 57: Market Value for Processed Snacks - by category (UAH Million) 2011-2021 87
Table 58: Market Value for Processed Snacks - by category (US$ Million) 2011-2021 88
Table 59: Market Volume for Processed Snacks - by category (Million Kg) 2011-2021 88
Table 60: Components of change - by Market, 2015-2016 89
Table 61: Savory Snacks Sales Distribution in Ukraine - by Markets (UAH Million), 2016 89
Table 62: Key Health & Wellness product attributes driving sales in Ukraine (UAH Million) 90
Table 63: Key Health & Wellness consumer benefits driving sales in Ukraine (UAH Million) 90
Table 64: Package Material (in Million pack units) 91
Table 65: Pack Type (in Million pack units) 91
Table 66: Closure Type (in Million pack units) 92
Table 67: Primary Outer Type (in Million pack units) 92
Table 68: Exchange Rates: (US$-UAH), 2011-2021 93
Table 69: GDP Per Capita (UAH) 93
Table 70: Population 93
Table 71: Consumer Price Index 93
Table 72: Age Profile (Millions of Persons) 94
List of Figures
Figure 1: Ukraine compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 5
Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 6
Figure 3: Per capita consumption in Ukraine compared to global and Eastern European average, 2011-2021 7
Figure 4: Degree of trading up/down in the Ukrainian Savory Snacks sector, 2015-2016 8
Figure 5: Value and volume growth analysis by markets, 2016-2021 9
Figure 6: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 12
Figure 7: Value and volume growth analysis, Meat Snacks market, 2011-2021 13
Figure 8: Value and volume growth analysis, Nuts and Seeds market, 2011-2021 14
Figure 9: Value and volume growth analysis, Popcorn market, 2011-2021 16
Figure 10: Value and volume growth analysis, Potato Chips market, 2011-2021 18
Figure 11: Value and volume growth analysis, Pretzels market, 2011-2021 19
Figure 12: Value and volume growth analysis, Processed Snacks market, 2011-2021 20
Figure 13: Distribution channel share, Savory Snacks, 2011-2016 23
Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 24
Figure 15: Distribution channel share, Meat Snacks market, 2011-2016 25
Figure 16: Distribution channel share, Nuts and Seeds market, 2011-2016 26
Figure 17: Distribution channel share, Popcorn market, 2011-2016 27
Figure 18: Distribution channel share, Potato Chips market, 2011-2016 28
Figure 19: Distribution channel share, Pretzels market, 2011-2016 29
Figure 20: Distribution channel share, Processed Snacks market, 2011-2016 30
Figure 21: Leading brands in the Ukraine Savory Snacks sector, value and volume share, 2016 31
Figure 22: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016 33
Figure 23: Leading brands in the Meat Snacks market, value and volume share, 2016 34
Figure 24: Leading brands in the Nuts and Seeds market, value and volume share, 2016 35
Figure 25: Leading brands in the Popcorn market, value and volume share, 2016 36
Figure 26: Leading brands in the Potato Chips market, value and volume share, 2016 37
Figure 27: Leading brands in the Processed Snacks market, value and volume share, 2016 38
Figure 28: Private label penetration by markets (value terms), 2016 43
Figure 29: Growth analysis, private label and brands, (2011-2016) 44
Figure 30: Value of Health & Wellness claims by market, US$ million, 2016-2021 45
Figure 31: Value analysis by Health & Wellness product attributes, 2016 46
Figure 32: Volume analysis by Health & Wellness product attributes, 2016 47
Figure 33: Value analysis by Health & Wellness consumer benefits, 2016 48
Figure 34: Volume analysis by Health & Wellness consumer benefits, 2016 49
Figure 35: Packaging share and growth analysis by package material, 2011-2021 50
Figure 36: Use of package material by markets (in pack units), 2016 51
Figure 37: Packaging share and growth analysis by pack type, 2011-2021 52
Figure 38: Use of pack type by markets (in pack units), 2016 53
Figure 39: Packaging share and growth analysis by closure type, 2011-2021 54
Figure 40: Use of closure type by markets (in pack units), 2016 55
Figure 41: Packaging share and growth analysis by primary outer type, 2011-2021 56
Figure 42: Use of primary outer type by markets (in pack units), 2016 57
Figure 43: Relative comparison of countries based on PEST analysis 58
Figure 44: Ukraine’s GDP per capita, 2011-2016 61
Figure 45: Population growth in Ukraine, 2011-2016 62
Figure 46: Consumer Price Index, Ukraine, 2010-2016 63
Figure 47: Age Profile, Ukraine, 2016 64
Figure 48: Consumption of Savory Snacks by gender, Ukraine, 2016 65
Figure 49: Consumption of Savory Snacks by age, Ukraine, 2016 66
Figure 50: Consumption of Savory Snacksby education, Ukraine, 2016 67
Figure 51: Consumption of Savory Snacks by degree of urbanization, Ukraine, 2016 68
Figure 52: About GlobalData 95

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