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Country Profile: Prepared Meals sector in Italy

Country Profile: Prepared Meals sector in Italy

Summary

The growth in the Italian Prepared Meals sector is driven by convenient and qualitative meal options for time pressed consumers. The sector is being led by the Ready Meals market in both value and volume terms, while the Meal Kits market is expected to register the fastest growth during 2016-2021. The demand for gluten-free Prepared Meals will gain popularity among the Italian consumers. The prices of products in the Ready Meals market in Italy witnessed higher variation that the other markets.

GlobalData’s Country Profile report on the Prepared Meals sector in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2016-2021
  • Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
  • The Prepared Meals sector in Italy is expected to grow at a CAGR of 4.0% during 2016-2021.
  • Of the three markets, Ready Meals is the largest market by value and volume in the Italian Prepared Meals sector in in 2016.
  • Hypermarkets & Supermarkets is the leading distribution channel in the Italian Prepared Meals sector, accounting for a total value share of 53.6% in 2016.
  • Buitoni is the leading brand with a value and volume share of 12.7% and 11.7%, respectively, in 2016.
  • Rigid Plastics is the most commonly used packaging material in the Italian Prepared Meals sectorin 2016, followed by Flexible Packaging
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. REPORT SCOPE
2. EXECUTIVE SUMMARY
3. ITALY IN ITS REGIONAL CONTEXT
3.1. ITALY’S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE’S PREPARED MEALS SECTOR
3.2. ITALY COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPEAN REGION
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN ITALY
4.2. PER CAPITA CONSUMPTION ANALYSIS - ITALY COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE ITALIAN PREPARED MEALS SECTOR
4.4. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS
4.5. GROWTH ANALYSIS BY MARKETS
5. MARKET AND CATEGORY ANALYSIS
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS
5.2. MARKET ANALYSIS: MEAL KITS
5.3. MARKET ANALYSIS: PIZZA
5.4. MARKET ANALYSIS: READY MEALS
6. DISTRIBUTION ANALYSIS
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS
7. COMPETITIVE LANDSCAPE
7.1. BRAND SHARE ANALYSIS BY SECTOR
7.2. BRAND SHARE ANALYSIS BY MARKETS
7.3. BRAND SHARE ANALYSIS BY CATEGORY
7.3.1. Meal Kits
7.3.2. Pizza
7.3.3. Ready Meals
7.4. PRIVATE LABEL SHARE ANALYSIS
8. HEALTH & WELLNESS ANALYSIS
8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS
8.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES
8.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS
8.4. LEADING COMPANIES IN ITALIAN PREPARED MEALS SECTOR
9. PACKAGING ANALYSIS
9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR
9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS
9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR
9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS
9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR
9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS
9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR
9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS
10. MACROECONOMIC ANALYSIS
10.1. GDP PER CAPITA
10.2. POPULATION AND POPULATION GROWTH
10.3. CONSUMER PRICE INDEX
10.4. POPULATION BREAKDOWN BY AGE
11. CONSUMERGRAPHICS
11.1. CONSUMPTION BY GENDER
11.2. CONSUMPTION BY AGE
11.3. CONSUMPTION BY EDUCATION
11.4. CONSUMPTION BY URBANIZATION
12. METHODOLOGY
13. DEFINITIONS
14. APPENDIX
15. ABOUT GLOBALDATA
16. DISCLAIMER
17. CONTACT US
List of Tabless
TABLE 1: GROWTH ANALYSIS MATRIX BY MARKETS, 2016-2021
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY
TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY
TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY
TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY
TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS MARKET
TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS
TABLE 16: CONSUMPTION OF PREPARED MEALS BY GENDER AND MARKETS (KG MILLION, 2016)
TABLE 17: CONSUMPTION OF PREPARED MEALS BY AGE AND MARKETS (KG MILLION, 2016)
TABLE 18: CONSUMPTION OF PREPARED MEALS BY EDUCATION AND MARKETS (KG MILLION, 2016)
TABLE 19: CONSUMPTION OF PREPARED MEALS BY URBANIZATION AND MARKETS (KG MILLION, 2016)
TABLE 20: MARKET DEFINITIONS
TABLE 21: CATEGORY DEFINITIONS
TABLE 22: CHANNEL DEFINITIONS
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS
TABLE 24: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM
TABLE 25: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED
TABLE 26: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY
TABLE 27: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE
TABLE 28: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT
TABLE 29: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS
TABLE 30: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE
TABLE 31: MARKET VALUE-BY CATEGORY 2011-2021 (€MILLION)
TABLE 32:MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLION)
TABLE 33: MARKET VOLUME-BY CATEGORY (KG MILLION) 2011-2021
TABLE 34: COMPONENTS OF CHANGE-BY MARKET
TABLE 35: PREPARED MEALS SALES DISTRIBUTION IN ITALY-BY MARKET (€ MILLION) 2016
TABLE 36: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN ITALY (€ MILLION)
TABLE 37: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN ITALY (€ MILLION)
TABLE 38: PACKAGING MATERIAL (IN MILLION PACK UNITS)
TABLE 39: CONTAINER TYPE (IN MILLION PACK UNITS)
TABLE 40: CLOSURE TYPE (IN MILLION PACK UNITS)
TABLE 41: OUTER TYPE (IN MILLION PACK UNITS)
TABLE 42: EXCHANGE RATES: US$-€, 2011-2021
TABLE 43: GDP PER CAPITA (€)
TABLE 44: POPULATION
TABLE 45: CONSUMER PRICE INDEX
TABLE 46: AGE PROFILE (MILLIONS OF PERSONS)
List of Figures
FIGURE 1: VALUE SHARE OF ITALY IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021
FIGURE 2: ITALY COMPARED TO OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-ITALY COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021
FIGURE 5: DEGREE OF TRADING UP IN THE ITALIAN PREPARED MEALS SECTOR, 2015-2016
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-ITALY COMPARED TO THE GLOBAL AND WESTERN EUROPE CONSUMPTION
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016
FIGURE 21: LEADING BRANDS IN THE ITALIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016)
FIGURE 27: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021
FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016
FIGURE 29: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016
FIGURE 30: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016 - READY MEALS
FIGURE 31: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016 - PIZZA
FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021
FIGURE 33: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016
FIGURE 34: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021
FIGURE 35: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 36: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021
FIGURE 37: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 38: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021
FIGURE 39: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 40: ITALY’S GDP PER CAPITA, 2011-2016
FIGURE 41: POPULATION GROWTH IN ITALY, 2011-2016
FIGURE 42: CONSUMER PRICE INDEX, ITALY, 2010-2016
FIGURE 43: AGE PROFILE, ITALY, 2011-2016
FIGURE 44: CONSUMPTION OF PREPARED MEALS BY GENDER, ITALY, 2016
FIGURE 45: CONSUMPTION OF PREPARED MEALS BY AGE, ITALY 2016
FIGURE 46: CONSUMPTION OF PREPARED MEALS BY EDUCATION, ITALY 2016
FIGURE 47: CONSUMPTION OF PREPARED MEALS BY URBANIZATION - ITALY 2016

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