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Country Profile: Meat sector in Turkey

1. Report Scope
2. Executive summary
3. Turkey in its regional context
3.1. Turkey’s market share in the Global and Eastern Europe Meat sectors
3.2. Turkey compared to other major countries in the Eastern Europe region
4. Market size analysis - Meat Sector
4.1. Value and volume analysis - Meat sector in Turkey
4.2. Per capita consumption analysis - Turkey compared to the global and Eastern Europe region
4.3. Extent to which consumers are trading up/down in the Turkish Meat sector
4.4. Market size analysis by Meat markets
4.5. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market Analysis: Ambient Meat
5.3. Market analysis: Chilled Raw Packaged Meat - Processed
5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts
5.5. Market Analysis: Cooked Meats - Counter
5.6. Market Analysis: Cooked Meats - Packaged
5.7. Market Analysis: Fresh Meat (Counter)
5.8. Market Analysis: Frozen Meat
6. Distribution analysis
6.1. Distribution channel share analysis: Meat
6.2. Distribution channel share analysis: Ambient Meat
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts
6.5. Distribution channel share analysis: Cooked Meats - Counter
6.6. Distribution channel share analysis: Cooked Meats - Packaged
6.7. Distribution channel share analysis: Fresh Meat (Counter)
6.8. Distribution channel share analysis: Frozen Meat
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Chilled Raw Packaged Meat - Processed
7.3.2. Chilled Raw Packaged Meat - Whole Cuts
7.3.3. Cooked Meats - Packaged
7.3.4. Fresh Meat (Counter)
7.3.5. Frozen Meat
7.4. Private label share analysis
8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market size analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in the Turkish Health & Wellness market
9. Packaging analysis
9.1. Packaging share and growth analysis by packaging material in the Meat sector
9.2. Packaging share analysis by packaging material in Meat markets
9.3. Packaging share and growth analysis by container type in the Meat sector
9.4. Packaging share analysis by container type in Meat markets
9.5. Packaging share and growth analysis by closure type in the Meat sector
9.6. Packaging share analysis by closure type in Meat markets
9.7. Packaging share and growth analysis by outer type in the Meat sector
9.8. Packaging share analysis by outer type in Meat markets
10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11. Methodology
12. Definitions
13. Appendix
14. About GlobalData
15. Disclaimer
16. Contact Us
List of Tabless
Table 1: Growth analysis by markets, 2016-2021
Table 2: Brand Value and Volume- Meat Sector
Table 3: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market
Table 4: Brand Value and Volume- Chilled Raw Packaged Meat - Whole Cuts Market
Table 5: Brand Value and Volume- Cooked Meats - Counter Market
Table 6: Brand Value and Volume- Cooked Meats - Packaged Market
Table 7: Brand Value and Volume- Fresh Meat (Counter) Market
Table 8: Brand Value and Volume- Frozen Meat Market
Table 9: Brand Value and Volume- Burgers & Grills Category
Table 10: Brand Value and Volume- Coated Portions Category
Table 11: Brand Value and Volume- Meatballs Category
Table 12: Brand Value and Volume- Sausages Category
Table 13: Brand Value and Volume-Beef (Chilled Raw Packaged Meat - Whole Cuts) Category
Table 14: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat - Whole Cuts) Category
Table 15: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat - Whole Cuts) Category
Table 16: Brand Value and Volume-Pork (Chilled Raw Packaged Meat - Whole Cuts) Category
Table 17: Brand Value and Volume-Others (Chilled Raw Packaged Meat - Whole Cuts) Category
Table 18: Brand Value and Volume-Beef (Cooked Meats - Packaged) Category
Table 19: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category
Table 20: Brand Value and Volume- Lamb (Cooked Meats - Packaged) Category
Table 21: Brand Value and Volume- Turkey (Cooked Meats - Packaged) category
Table 22: Brand Value and Volume- Others (Cooked Meats - Packaged) category
Table 23: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category
Table 24: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category
Table 25: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category
Table 26: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category
Table 27: Brand Value and Volume- Others (Fresh Meat (Counter)) category
Table 28: Brand Value and Volume- Frozen Processed Meat Category
Table 29: Brand Value and Volume- Frozen Whole Cuts of Meat Category
Table 30: Market Definitions
Table 31: Category Definitions
Table 32: Category Definitions
Table 33: Channel Definitions
Table 34: Health & Wellness: Product Attributes-Food Minus
Table 35: Health & Wellness: Product Attributes-Free From
Table 36: Health & Wellness: Product Attributes-Functional & Fortified
Table 37: Health & Wellness: Product Attributes-Naturally Healthy
Table 38: Health & Wellness: Product Attributes-Food Intolerance
Table 39: Health & Wellness: Consumer Benefits-Health Management
Table 40: Health & Wellness: Analysis by Consumer Benefits
Table 41: Health & Wellness: Consumer Benefits-Performance
Table 42: Market Value for Ambient Meat - by category (TL Million), 2011-2021
Table 43: Market Value for Chilled Raw Packaged Meat - Processed -by category (TL Million), 2011-2021
Table 44: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (TL Million), 2011-2021
Table 45: Market Value for Cooked Meats - Counter-by category (TL Million), 2011-2021
Table 46: Market Value for Cooked Meats - Packaged-by category (TL Million), 2011-2021
Table 47: Market Value for Fresh Meat (Counter)-by category (TL Million), 2011-2021
Table 48: Market Value for Frozen Meat-by category (TL Million), 2011-2021
Table 49: Market Value for Ambient Meat-by category (US$ Million), 2011-2021
Table 50: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021
Table 51: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021
Table 52: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021
Table 53: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021
Table 54: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021
Table 55: Market Value for Frozen Meat-by category (US$ Million), 2011-2021
Table 56: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021
Table 57: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021
Table 58: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021
Table 59: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021
Table 60: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021
Table 61: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021
Table 62: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021
Table 63: Components of change-by Market
Table 64: Meat Sales Distribution in Turkey-by Market (TL Million), 2016
Table 62: Key Health & Wellness product attributes driving sales in Hong Kong (HK$ Million)
Table 63: Key Health & Wellness consumer benefits driving sales in Hong Kong (HK$ Million)
Table 65: Packaging Material (in Million pack units)
Table 66: Container Type (in Million pack units)
Table 67: Closure Type (in Million pack units)
Table 68: Outer Type (in Million pack units)
Table 69: Exchange Rates: (US$-TL ), 2011-2021
Table 70: GDP Per Capita (TL )
Table 71: Population
Table 72: Consumer Price Index
Table 73: Age Profile (Millions of Persons)
List of Figures
Figure 1: Value share of Turkey in the global and Eastern Europe Meat sector, 2011-2021
Figure 2: Turkey compared other top four countries - market size, growth and competitive landscape
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021
Figure 4: Per capita consumption of Meat in Turkey compared to global and Eastern Europe average, 2011-2021
Figure 5: Degree of trading up/down in the Turkish Meat sector, 2015-2016
Figure 6: Value and volume growth analysis by markets, 2016-2021
Figure 7: Per capita consumption (by markets) in Turkey compared to global and Eastern Europe average, 2016
Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021
Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021
Figure 10: Value analysis by categories, 2011-2021
Figure 11: Volume analysis by categories, 2011-2021
Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021
Figure 13: Value analysis by categories, 2011-2021
Figure 14: Volume analysis by categories, 2011-2021
Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021
Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021
Figure 17: Value analysis by categories, 2011-2021
Figure 18: Volume analysis by categories, 2011-2021
Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021
Figure 20: Value analysis by categories, 2011-2021
Figure 21: Volume analysis by categories, 2011-2021
Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021
Figure 23: Value analysis by categories, 2011-2021
Figure 24: Volume analysis by categories, 2011-2021
Figure 25: Distribution channel share, Meat, 2011-2016
Figure 26: Distribution channel share, Ambient Meat, 2011-2016
Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016
Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016
Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016
Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016
Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016
Figure 32: Distribution channel share, Frozen Meat, 2011-2016
Figure 33: Leading brands in the Turkish Meat sector, value and volume share, 2016
Figure 34: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016
Figure 35: Leading brands in the Chilled Raw Packaged Meat - Whole Cuts market, value and volume share, 2016
Figure 36: Leading brands in the Cooked Meats - Counter market, value and volume share, 2016
Figure 37: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016
Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016
Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016
Figure 40: Private label penetration by markets (value terms), 2016
Figure 41: Growth analysis, private label and brands, (2011-2016)
Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 43: Value analysis by Health & Wellness product attributes, 2016
Figure 44: Volume analysis by Health & Wellness product attributes, 2016
Figure 45: Value analysis by Health & Wellness consumer benefits, 2016
Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Chilled Raw Packaged Meat - Processed
Figure 48: Packaging share and growth analysis by packaging material, 2011-2021
Figure 49: Use of packaging material by markets (in pack units), 2016
Figure 50: Packaging share and growth analysis by container type, 2011-2021
Figure 51: Use of container type by markets (in pack units), 2016
Figure 52: Packaging share and growth analysis by closure type, 2011-2021
Figure 53: Use of closure type by markets (in pack units), 2016
Figure 54: Packaging share and growth analysis by outer type, 2011-2021
Figure 55: Use of outer type by markets (in pack units), 2016
Figure 56: Relative comparison of countries based on PEST analysis
Figure 57: Relative comparison of countries based on PEST analysis
Figure 58: Relative comparison of countries based on PEST analysis
Figure 59: Turkey’s GDP per capita, 2011-2016
Figure 60: Population growth in Turkey, 2011-2016
Figure 61: Consumer Price Index, Turkey, 2010-2016
Figure 62: Age Profile, Turkey, 2016
Figure 63: About GlobalData

Country Profile: Meat sector in Turkey

Summary

The Turkish Meat sector is led by Fresh Meat (Counter) market in both value and volume terms, while the Cooked Meats - Counter market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for meat in the country. Rigid Plastics is the most commonly used packaging material in the sector. Yasar Holding A.S, Namet Food, and Yildiz Holding A.S are the leading market players in the Turkish Meat sector.

GlobalData’s Country Profile report on the Meat sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
Scope
  • Of the seven markets, Fresh Meat (Counter) is the largest market both in value and volume terms.
  • Hypermarkets & Supermarkets is the leading distribution channel in the Turkish Meat sector
  • The Turkish Meat sector is fragmented, with the top five players accounting for 21.4% of the market share in 2016.
  • Health & Wellness attributes such as ‘Naturally Healthy’ & ‘Food Minus’ and consumer benefits such as ‘General Wellbeing’ & ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the Turkish Meat sector.
  • Rigid Plastics is the most commonly used packaging material in the Turkish Meat sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


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