Country Profile: Meat sector in Italy
Summary
The Meat sector in Italy accounted for a 19.17% value share in the Western Europe region. It is led by Fresh Meat (Counter) market in both value and volume terms, while the Chilled Raw Packaged Meat - Processed market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted to the largest share for distribution of meat in the country. Rigid Plastics is the most commonly used packaging material in the country. Rovagnati S.P.A., Alcass S.P.A., and Levoni Spa are the leading market players in the Italian Meat sector.
GlobalData’s Country Profile report on the Meat sector in Italy provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
Scope- The Meat sector in Italy is forecast to grow at 1.6% CAGR in value terms during 2016-2021
- Per capita consumption of Fresh Meat (Counter) in Italy is noticeably high when compared to global and regional levels
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores
- The Fresh Meat (Counter) market leads the Meat sector in Health & Wellness claims
- Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope
- 2. Executive summary
- 3. Italy in its regional context
- 3.1. Italy’s market share in the Global and Western Europe Meat sectors
- 3.2. Italy compared to other major countries in the Western Europe region
- 4. Market size analysis - Meat Sector
- 4.1. Value and volume analysis - Meat sector in Italy
- 4.2. Per capita consumption analysis -Italy compared to the global and Western Europe region
- 4.3. Extent to which consumers are trading up/down in the Italian Meat sector
- 4.4. Market size analysis by Meat markets
- 4.5. Growth analysis by markets
- 5. Market and category analysis
- 5.1. Per capita consumption analysis by markets
- 5.2. Market Analysis: Ambient Meat
- 5.3. Market analysis: Chilled Raw Packaged Meat - Processed
- 5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts
- 5.5. Market Analysis: Cooked Meats - Counter
- 5.6. Market Analysis: Cooked Meats - Packaged
- 5.7. Market Analysis: Fresh Meat (Counter)
- 5.8. Market Analysis: Frozen Meat
- 6. Distribution analysis
- 6.1. Distribution channel share analysis: Meat
- 6.2. Distribution channel share analysis: Ambient Meat
- 6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed
- 6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts
- 6.5. Distribution channel share analysis: Cooked Meats - Counter
- 6.6. Distribution channel share analysis: Cooked Meats - Packaged
- 6.7. Distribution channel share analysis: Fresh Meat (Counter)
- 6.8. Distribution channel share analysis: Frozen Meat
- 7. Competitive landscape
- 7.1. Brand share analysis by sector
- 7.2. Brand share analysis by markets
- 7.3. Brand share analysis by category
- 7.3.1. Chilled Raw Packaged Meat - Processed
- 7.3.2. Chilled Raw Packaged Meat - Whole Cuts
- 7.3.3. Cooked Meats - Packaged
- 7.3.4. Fresh Meat (Counter)
- 7.3.5. Frozen Meat
- 7.4. Private label share analysis
- 8. Health & Wellness analysis
- 8.1. Market size analysis by Health & Wellness claims
- 8.2. Market size analysis - Health & Wellness product attributes
- 8.3. Market size analysis - Health & Wellness consumer benefits
- 9. Packaging analysis
- 9.1. Packaging share and growth analysis by packaging material in the Meat sector
- 9.2. Packaging share analysis by packaging material in Meat markets
- 9.3. Packaging share and growth analysis by container type in the Meat sector
- 9.4. Packaging share analysis by container type in Meat markets
- 9.5. Packaging share and growth analysis by closure type in the Meat sector
- 9.6. Packaging share analysis by closure type in Meat markets
- 9.7. Packaging share and growth analysis by outer type in the Meat sector
- 9.8. Packaging share analysis by outer type in Meat markets
- 10. Macroeconomic analysis
- 10.1. GDP per Capita
- 10.2. Population and population growth
- 10.3. Consumer Price Index
- 10.4. Population breakdown by age
- 11. Methodology
- 12. Definitions
- 13. Appendix
- 14. About GlobalData
- 15. Disclaimer
- 16. Contact Us
- List of Tabless
- Table 1: Growth analysis by markets, 2016-2021
- Table 2: Brand Value and Volume- Meat Sector
- Table 3: Brand Value and Volume- Meat Sector
- Table 4: Brand Value and Volume- Ambient Meat Market
- Table 5: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market
- Table 6: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market
- Table 7: Brand Value and Volume- Chilled Raw Packaged Meat - Whole Cuts Market
- Table 8: Brand Value and Volume- Cooked Meats - Counter Market
- Table 9: Brand Value and Volume- Cooked Meats - Packaged Market
- Table 10: Brand Value and Volume- Fresh Meat (Counter) Market
- Table 11: Brand Value and Volume- Frozen Meat Market
- Table 12: Brand Value and Volume- Bacon Category
- Table 13: Brand Value and Volume- Burgers & Grills Category
- Table 14: Brand Value and Volume- Coated Portions Category
- Table 15: Brand Value and Volume- Meatballs Category
- Table 16: Brand Value and Volume- Sausages Category
- Table 17: Brand Value and Volume-Beef (Chilled Raw Packaged Meat - Whole Cuts) Category
- Table 18: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat - Whole Cuts) Category
- Table 19: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat - Whole Cuts) Category
- Table 20: Brand Value and Volume-Pork (Chilled Raw Packaged Meat - Whole Cuts) Category
- Table 21: Brand Value and Volume-Others (Chilled Raw Packaged Meat - Whole Cuts) Category
- Table 22: Brand Value and Volume-Beef (Cooked Meats - Packaged) Category
- Table 23: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category
- Table 24: Brand Value and Volume- Lamb (Cooked Meats - Packaged) Category
- Table 25: Brand Value and Volume- Pork (Cooked Meats - Packaged) category
- Table 26: Brand Value and Volume- Turkey (Cooked Meats - Packaged) category
- Table 27: Brand Value and Volume- Others (Cooked Meats - Packaged) category
- Table 28: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category
- Table 29: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category
- Table 30: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category
- Table 31: Brand Value and Volume- Pork (Fresh Meat (Counter)) category
- Table 32: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category
- Table 33: Brand Value and Volume- Others (Fresh Meat (Counter)) category
- Table 34: Brand Value and Volume- Frozen Processed Meat Category
- Table 35: Brand Value and Volume- Frozen Whole Cuts of Meat Category
- Table 36: Market Definitions
- Table 37: Category Definitions
- Table 38: Category Definitions
- Table 39: Channel Definitions
- Table 40: Health & Wellness: Product Attributes-Food Minus
- Table 41: Health & Wellness: Product Attributes-Free From
- Table 42: Health & Wellness: Product Attributes-Functional & Fortified
- Table 43: Health & Wellness: Product Attributes-Naturally Healthy
- Table 44: Health & Wellness: Product Attributes-Food Intolerance
- Table 45: Health & Wellness: Consumer Benefits-Health Management
- Table 46: Health & Wellness: Analysis by Consumer Benefits
- Table 47: Health & Wellness: Consumer Benefits-Performance
- Table 48: Market Value for Ambient Meat - by category (€ Million), 2011-2021
- Table 49: Market Value for Chilled Raw Packaged Meat - Processed -by category (€ Million), 2011-2021
- Table 50: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (€ Million), 2011-2021
- Table 51: Market Value for Cooked Meats - Counter-by category (€ Million), 2011-2021
- Table 52: Market Value for Cooked Meats - Packaged-by category (€ Million), 2011-2021
- Table 53: Market Value for Fresh Meat (Counter)-by category (€ Million), 2011-2021
- Table 54: Market Value for Frozen Meat-by category (€ Million), 2011-2021
- Table 55: Market Value for Ambient Meat-by category (US$ Million), 2011-2021
- Table 56: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021
- Table 57: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021
- Table 58: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021
- Table 59: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021
- Table 60: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021
- Table 61: Market Value for Frozen Meat-by category (US$ Million), 2011-2021
- Table 62: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021
- Table 63: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021
- Table 64: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021
- Table 65: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021
- Table 66: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021
- Table 67: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021
- Table 68: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021
- Table 69: Components of change-by Market
- Table 70: Meat Sales Distribution in Italy-by Market (€ Million), 2016
- Table 71: Key Health & Wellness product attributes driving sales in Italy (€ Million)
- Table 72: Key Health & Wellness consumer benefits driving sales in Italy (€ Million)
- Table 73: Packaging Material (in Million pack units)
- Table 74: Container Type (in Million pack units)
- Table 75: Closure Type (in Million pack units)
- Table 76: Outer Type (in Million pack units)
- Table 77: Exchange Rates: (US$-€), 2011-2021
- Table 78: GDP Per Capita (€)
- Table 79: Population
- Table 80: Consumer Price Index
- Table 81: Age Profile (Millions of Persons)
- List of Figures
- Figure 1: Value share of Italy in the global and Western Europe Meat sector, 2011-2021
- Figure 2: Italy compared other top four countries - market size, growth and competitive landscape
- Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021
- Figure 4: Per capita consumption of Meat in Italy compared to global and Western Europe average, 2011-2021
- Figure 5: Degree of trading up/down in the Italian Meat sector, 2015-2016
- Figure 6: Value and volume growth analysis by markets, 2016-2021
- Figure 7: Per capita consumption (by markets) in Italy compared to global and Western Europe average, 2016
- Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021
- Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021
- Figure 10: Value analysis by categories, 2011-2021
- Figure 11: Volume analysis by categories, 2011-2021
- Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021
- Figure 13: Value analysis by categories, 2011-2021
- Figure 14: Volume analysis by categories, 2011-2021
- Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021
- Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021
- Figure 17: Value analysis by categories, 2011-2021
- Figure 18: Volume analysis by categories, 2011-2021
- Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021
- Figure 20: Value analysis by categories, 2011-2021
- Figure 21: Volume analysis by categories, 2011-2021
- Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021
- Figure 23: Value analysis by categories, 2011-2021
- Figure 24: Volume analysis by categories, 2011-2021
- Figure 25: Distribution channel share, Meat, 2011-2016
- Figure 26: Distribution channel share, Ambient Meat, 2011-2016
- Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016
- Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016
- Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016
- Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016
- Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016
- Figure 32: Distribution channel share, Frozen Meat, 2011-2016
- Figure 33: Leading brands in the Italian Meat sector, value and volume share, 2016
- Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016
- Figure 35: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016
- Figure 36: Leading brands in the Chilled Raw Packaged Meat - Whole Cuts market, value and volume share, 2016
- Figure 37: Leading brands in the Cooked Meats - Counter market, value and volume share, 2016
- Figure 38: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016
- Figure 39: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016
- Figure 40: Leading brands in the Frozen Meat market, value and volume share, 2016
- Figure 41: Private label penetration by markets (value terms), 2016
- Figure 42: Growth analysis, private label and brands, (2011-2016)
- Figure 43: Value of Health & Wellness claims by market, US$ million, 2016-2021
- Figure 44: Value analysis by Health & Wellness product attributes, 2016
- Figure 44: Volume analysis by Health & Wellness product attributes, 2016
- Figure 45: Value analysis by Health & Wellness consumer benefits, 2016
- Figure 45: Volume analysis by Health & Wellness consumer benefits, 2016
- Figure 46: Packaging share and growth analysis by packaging material, 2011-2021
- Figure 47: Use of packaging material by markets (in pack units), 2016
- Figure 48: Packaging share and growth analysis by container type, 2011-2021
- Figure 49: Use of container type by markets (in pack units), 2016
- Figure 50: Packaging share and growth analysis by closure type, 2011-2021
- Figure 51: Use of closure type by markets (in pack units), 2016
- Figure 52: Packaging share and growth analysis by outer type, 2011-2021
- Figure 53: Use of outer type by markets (in pack units), 2016
- Figure 54: Relative comparison of countries based on PEST analysis
- Figure 57: Italy’s GDP per capita, 2011-2016
- Figure 58: Population growth in Italy, 2011-2016
- Figure 59: Consumer Price Index, Italy, 2010-2016
- Figure 60: Age Profile, Italy, 2016
- Figure 61: About GlobalData