Hot Drinks Sector accounted for a volume share of 4.3% of the global market and 11.9% of the regional (Asia-Pacific) market in 2016. The sector was valued at J¥1,901,674.4 million (US$17,471.5 million) in 2016 and is forecast to grow at a CAGR of 3.8% during 2016-2021.Growth in the sector is driven by growing coffee culture, easy availability of coffee products and rising demand for new flavor and blends in tea products in the country. Per capita consumption of Hot Drinks products stood at 3.83kg, which is higher when compared to the global and Asia-Pacific levels of 2.17kg and 1.21kg, respectively, in 2016..
Hot Coffee was the largest with value sales of J¥1,287,963.83 million (US$11,833.1 million) in 2016. The market is expected to grow at a CAGR of 4.2% during the forecast period (2016-2021), while Hot Tea and Other Hot Drinks are expected to record CAGRs of 2.9% and 3.6% respectively
On-trade transactions account for the leading value share in the distribution of Hot Drinks in Japan. It accounted for 34.1% share in 2016, followed by Hypermarkets & Supermarkets and Convenience Stores with shares of 23.2% and 21.5% respectively.
Flexible Packaging is the most commonly used package material in the Japanese Hot Drinks Sector. In 2016, it accounted for a volume share of 54.3%, followed by Paper & Board and Rigid Metal with shares of 18.5% and 13.7% respectively. The consumption of Hot Drinks is high among the male population in Japan. Moreover, consumption is particularly high among those consumers who received Tertiary education. In terms of consumption by age group, Older Consumers accounted for a 44.9% share in 2016. Nescafé is the leading brand in the Japanese Hot Drinks Sector. It held a value share of 16.9% in 2016, while the top five brands in the sector accounted for a combined share of33.6%in the same year.
The report Country Profile:
Hot Drinks Sector in Japan provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch
Companies mentioned in this report:
Nestle, Ajinomoto Group, Ito En, HARADA TEA SALES CO., LTD., Key Coffee Inc., Mitsui & Co Ltd, Fukuju En Co. Ltd, Ujinotsuyu Seicha Co Ltd, Morinaga Milk, POKKA SAPPORO Food & Beverage Ltd, G.T.JAPAN, INC, Kataoka & Co.Ltd, Meiji Holdings Co., Ltd.
The per capita consumption of Hot Drinks is higher in Japan compared to the global and regional levels
Per capita consumption of Hot Coffee and Hot Tea is higher in Japan compared to global and regional levels
On-trade transactions account for the leading share in the distribution of Hot Drinks in Japan
Nescafé leads the Japanese Hot Drinks sector in both value and volume terms
Flexible Packaging is the most commonly used package material in the Japanese Hot Drinks sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.