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Augmented Reality in Automotive 2024 - Thematic Research

Publisher GlobalData
Published Mar 15, 2024
Length 65 Pages
SKU # GBDT18714146

Description

Augmented Reality in Automotive 2024 - Thematic Research


Summary

This report explains the Augmented Reality landscape across the automotive sector. It includes case studies, alternative datasets, value chains, sector scorecards, and an impact assessment. This report is useful to those wishing to understand how AR can be used across enterprise and consumer uses.

AR has broad uses for the automotive industry Augmented reality (AR) is a technology that allows users to see the real world overlaid with digital data. AR can enable the safer operation of vehicles through easily understandable head-up displays (HUDs). Unlike semi-autonomous or fully self-driving vehicles, the ability to see the outside world clearly is a safety-critical issue in vehicles where a human is driving. AR can also ensure faster training of automotive staff, create more immersive entertainment experiences, and help with vehicle manufacturing.

Scope

This report is a thematic analysis of the augmented reality in the automotive sector: It covers OEMs and specialist vendors in automotive. It also covers augmented reality as a whole, providing value chains and forecasts, as well as company details.

Whilst most investment research is underpinned by backwards looking company valuation models, GlobalData’s thematic methodology identifies which companies are best placed to succeed in a future filled with multiple disruptive threats

Reasons to Buy

Our thematic investment research product, supported by our thematic engine, is aimed at senior (C-Suite) executives in the corporate world as well as institutional investors.

Corporations: helps CEOs in all industries understand the disruptive threats to their competitive landscape.

Investors: helps fund managers focus their time on the most interesting investment opportunities in global TMT.

Our unique differentiator, compared to all our rival thematic research houses, is that our thematic engine has a proven track record of predicting winners and losers.

Table of Contents

65 Pages
Executive Summary
Players
Automotive Challenges
The Impact of Augmented Reality on Automotive
How AR helps tackle the challenge of cost efficiency
How AR helps tackle the challenge of CASE megatrends
How AR helps tackle the challenge of ESG and regulation
How AR helps tackle the challenge of deglobalization
Case Studies
Envisics unveils AR holographic displays for car windshields
Mercedes-Benz uses Magic Leap 2 AR headsets for its Vision One-Eleven concept car
Stellantis, BlackBerry, and AWS virtual cockpit may increase car development times
Volvo’s driver-in-the-loop simulator improves the safety of vehicle testing
WayRay designs an AR-based ride-hailing concept car
Augmented Reality Timeline
Market Size and Growth Forecasts
AR software
AR hardware
Signals
M&A trends
Patent trends
Company filing trends
Hiring trends
Augmented Reality Value Chain
Semiconductors
Central processing units
Graphics processing units
Vision processing units
Image processors
Communication chips
Micro-electromechanical systems (MEMS)
Memory chips
Components
Motion tracking
Batteries
Displays
Cameras and 3D lenses
Audio component
Machine vision
Devices
Smartphones
AR smart glasses
AR headsets
Platforms
Artificial intelligence
The impact of generative AI
Apps and content
Companies
Leading AR adopters in automotive
Leading augmented reality vendors
Specialist augmented reality vendors in Automotive
Sector Scorecard
Future mobility sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Key challenges currently facing the automotive sector.
Table 2: Key M&A deals associated with the AR theme since January 2020
Table 3: Leading AR adopters in automotive
Table 4: Leading augmented reality vendors
Table 5: Specialist augmented reality vendors in Automotive
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Key players in augmented reality
Figure 2: Individuals see uses for AR despite its hype, but disruption seems a way off
Figure 3: Thematic impact assessment
Figure 4: Envisics HUD in use
Figure 5: Mercedes-Benz Vision One-Eleven concept car
Figure 6: Volvo’s simulator in use and being analyzed
Figure 7: The WayRay Holograktor concept car
Figure 8: The augmented reality story
Figure 9: AR will become a $100 billion market by 20380
Figure 10: Enterprise AR will continue to be more lucrative than the consumer market by 2030
Figure 11: AR software will dominate the market over the forecast period
Figure 12: The AR software market will generate $82 billion in revenue by 2030
Figure 13: The AR hardware market will be worth $18 billion by 2030
Figure 14: AR headsets will lead the AR hardware market
Figure 15: AR-related patent publication declined in 2023 from its 2022 peak
Figure 16: AR has maintained strong patent activity, especially in the US
Figure 17: Companies are increasingly mentioning AR in their filings
Figure 18: Mentions of AR appear insignificant when compared to other themes in automotive
Figure 19: Automotive companies hired 1718 AR-related employees from January 2022 to December 2023
Figure 20: Automotive companies are hiring in AR at lower levels of seniority
Figure 21: The augmented reality value chain.
Figure 22: AR value chain – Semiconductors
Figure 23: AR value chain – Components
Figure 24: AR value chain – Devices
Figure 25: AR value chain – Platforms
Figure 26: AR value chain – Platforms - AI
Figure 27: 4AR value chain – Apps and content
Figure 28: Who does what in the future mobility space?
Figure 29: Thematic screen
Figure 30: Valuation screen
Figure 31: Risk screen
Figure 32: Our five-step approach for generating a sector scorecard

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