Adding Value Through Packaging 2018: Chocolate, Confectionery and Desserts - Identifying pack formats and features that make a brand worth paying more for
Adding Value Through Packaging 2018: Chocolate, Confectionery and Desserts, explores new packaging formats and value-added features in the chocolate, confectionery, and desserts categories, using examples from GlobalData's Pack-Track innovation tool.
Chocolate, confectionery, and desserts are popular categories for snacking, but with a huge and varied selection of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to enhance sensory appeal and improve convenience and functionality it is possible to adapt to changing lifestyles and different ways of consuming sweet treats. The current health and wellbeing trend means that health-conscious consumers are looking for more natural products with a perceived better for you image and packaging can be used to convey this. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the category, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework.
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