Men`s Grooming Products

Men`s Grooming Products

Global Men`s Grooming Products Market to Reach US$91.8 Billion by 2030

The global market for Men`s Grooming Products estimated at US$65.2 Billion in the year 2023, is expected to reach US$91.8 Billion by 2030, growing at a CAGR of 5.0% over the analysis period 2023-2030. Shave Care Products, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$41.1 Billion by the end of the analysis period. Growth in the Fragrances segment is estimated at 5.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$17.2 Billion While China is Forecast to Grow at 7.7% CAGR

The Men`s Grooming Products market in the U.S. is estimated at US$17.2 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$20.4 Billion by the year 2030 trailing a CAGR of 7.7% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.0% and 4.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.

Men`s Grooming Products - Key Trends and Drivers

The men`s grooming products market has undergone a significant transformation over the past decade, evolving from a niche segment to a mainstream industry driven by changing social norms and increasing consumer awareness about personal care. Traditionally, grooming products for men were limited to basic necessities such as shaving creams, razors, and deodorants. However, the modern male consumer is more conscious of his appearance and personal hygiene, leading to a surge in demand for a diverse range of grooming products including skincare, haircare, fragrances, and beard care. This shift is largely influenced by the growing trend of self-care and wellness, as well as the influence of social media and celebrity endorsements, which have made male grooming more acceptable and desirable. The industry has responded by introducing innovative products tailored to men`s unique needs, such as anti-aging creams, moisturizers, hair styling gels, and specialized beard grooming kits. Brands have also started to focus on natural and organic ingredients, catering to the growing demand for clean beauty products.

In addition to the expanding product offerings, the distribution channels for men`s grooming products have also evolved. Online retail has emerged as a major platform for purchasing grooming products, offering convenience and a wider variety of choices. E-commerce giants like Amazon and dedicated grooming websites provide detailed product descriptions, reviews, and personalized recommendations, enhancing the shopping experience for male consumers. Brick-and-mortar stores, including specialty shops and high-end department stores, also play a crucial role by providing an opportunity for consumers to physically interact with products before making a purchase. Moreover, subscription services and direct-to-consumer brands have gained popularity, offering curated grooming boxes and fostering brand loyalty through personalized experiences. These developments in the retail landscape have made men`s grooming products more accessible, contributing to the market`s rapid growth. Additionally, pop-up stores and experiential marketing events are becoming popular strategies for brands to engage with consumers directly and offer them hands-on experiences with their products.

The growth in the men`s grooming products market is driven by several factors. Firstly, the increasing disposable income and spending power of men, particularly in developing economies, have led to greater investment in personal grooming. As economies grow and middle-class populations expand, men are more willing to spend on high-quality grooming products that enhance their appearance and confidence. Secondly, the rise of metrosexual culture, where men pay meticulous attention to their appearance, has propelled demand for high-quality grooming products. This cultural shift has been supported by media representation and the growing acceptance of male grooming as a norm. Thirdly, technological advancements in product formulations and packaging have enhanced the efficacy and appeal of grooming products, attracting a broader consumer base. Innovative ingredients and sophisticated packaging solutions make products more attractive and effective, driving consumer interest. Additionally, there is a growing awareness of the importance of skincare and personal hygiene among men, further driving the adoption of grooming products. Health-conscious consumers are increasingly seeking products that not only improve their appearance but also promote skin health. Social media influencers and celebrities continue to play a pivotal role in shaping grooming trends and consumer preferences. Furthermore, the expansion of men`s grooming sections in retail stores and introduction of gender-neutral products have expanded the market`s reach. Retailers are dedicating more shelf space to men`s grooming products, and the rise of gender-neutral brands caters to a wider audience. Lastly, the increasing prevalence of male-specific health and wellness issues, such as hair loss and skin problems, has spurred innovation in targeted grooming solutions, ensuring sustained market growth and diversification. Companies are investing in research and development to create products that address specific concerns, such as anti-aging, hair growth, and sensitive skin, thereby meeting the evolving needs of male consumers.

Select Competitors (Total 156 Featured) -

• Avon Products, Inc.
• Beiersdorf AG
• Coty, Inc.
• Kao Chemicals Europe. S.L.
• L'occitane International SA
• L'Oreal SA
• LVMH Moet Hennessy - Louis Vuitton
• Mary Kay, Inc.
• Panasonic India Pvt., Ltd.
• Procter & Gamble Company, The
• Revlon, Inc.
• Sally Beauty Supply LLC
• Shiseido Co., Ltd.
• The Estee Lauder Companies, Inc.
• Unilever PLC

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.