Herbal Supplements and Remedies

Global Herbal Supplements and Remedies Market to Reach US$160.6 Billion by 2030

The global market for Herbal Supplements and Remedies estimated at US$97.4 Billion in the year 2024, is expected to reach US$160.6 Billion by 2030, growing at a CAGR of 8.7% over the analysis period 2024-2030. Multi-Herbs, one of the segments analyzed in the report, is expected to record a 9.4% CAGR and reach US$94.2 Billion by the end of the analysis period. Growth in the Specialty Herbs segment is estimated at 8.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$17.4 Billion While China is Forecast to Grow at 9.9% CAGR

The Herbal Supplements and Remedies market in the U.S. is estimated at US$17.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$26.7 Billion by the year 2030 trailing a CAGR of 9.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.3% and 7.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.5% CAGR.

Global Herbal Supplements and Remedies Market - Key Trends & Drivers Summarized

Herbal supplements and remedies are products derived from botanicals, or plants, that are used to treat or prevent diseases, enhance health, or support the well-being of consumers. These products can include a variety of forms such as tablets, capsules, powders, teas, extracts, and fresh or dried plants. They are often marketed as natural alternatives to conventional pharmaceuticals and are based on traditional knowledge from various cultures. The use of herbal supplements is rooted in ancient medicinal practices from around the world, with documented uses stretching back thousands of years. Modern herbal supplements are increasingly backed by scientific research aiming to validate their efficacy and safety, addressing consumer demand for health products with historical use and contemporary evidence of benefits.

The global market for herbal supplements and remedies has expanded considerably as health-conscious consumers seek natural options for healthcare. This trend is supported by growing scientific evidence that contributes to the understanding and legitimacy of herbal medicines in preventing and managing conditions such as stress, fatigue, hormonal imbalance, and immune system health. Consumer preferences are shifting towards holistic and preventive health approaches, fueling interest in and adoption of herbal remedies. Moreover, the integration of herbal supplements into the wellness routines of health-savvy consumers is facilitated by digital platforms that provide easy access to a wide range of products, alongside information regarding their benefits, uses, and customer reviews. This accessibility helps to educate consumers and allows them to make informed decisions about their health and wellness strategies.

The growth in the herbal supplements and remedies market is driven by several factors including an increasing preference for natural products, rising health awareness, and aging populations. As people become more health-conscious, there is a significant shift towards preventive healthcare, which prominently features the use of herbal products to boost immunity and overall health. Aging populations worldwide contribute to this trend, as older adults seek natural remedies to maintain health and manage age-related conditions. Technologically, advancements in extraction and production techniques have improved the potency, safety, and shelf life of herbal products, making them more appealing to consumers. Regulatory support has also grown, with more governments recognizing and integrating traditional herbal medicine into national health systems, further legitimizing these products. Economic factors, such as rising healthcare costs, also drive consumers toward cost-effective herbal alternatives as supplements and primary remedies. 

SCOPE OF STUDY:

The report analyzes the Herbal Supplements and Remedies market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Multi-Herbs, Specialty Herbs, Garlic, St. John`s Wort, Echinacea, Ginseng, Other Product Types)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 362 Featured) -

• Amway Corporation
• Arches Natural Products, Inc.
• American Diagnostic Corporation
• Allmax Nutrition, Inc.
• Ayurveda Pura Ltd
• BF Suma Pharmaceticals, Inc.
• Aphrodite Products, Inc.
• Best Formulations
• A Nelson & Co., Ltd.
• Baar Products, Inc.
• Alurx, Inc.
• 1Balance, Inc.
• Ayurveda Yoga Ashram
• Bestlife Health Corp.
• Bema Botanical Solutions Limited

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.