Health and Wellness Foods

Global Health and Wellness Foods Market to Reach US$1.6 Trillion by 2030

The global market for Health and Wellness Foods estimated at US$1.0 Trillion in the year 2024, is expected to reach US$1.6 Trillion by 2030, growing at a CAGR of 7.8% over the analysis period 2024-2030. Naturally Healthy Foods, one of the segments analyzed in the report, is expected to record a 9.0% CAGR and reach US$627.0 Billion by the end of the analysis period. Growth in the Functional Foods segment is estimated at 7.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$305.1 Billion While China is Forecast to Grow at 11.0% CAGR

The Health and Wellness Foods market in the U.S. is estimated at US$305.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$210.7 Billion by the year 2030 trailing a CAGR of 11.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.7% and 7.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.0% CAGR.

Global Health and Wellness Foods Market - Key Trends & Drivers Summarized

Health and wellness food refer to foods that are generally associated with unique health advantages when compared to other general foods. Health and wellness foods are thus foods or beverages, which are capable of imparting a physiological benefit aimed at improving overall health, helping in the prevention or treatment of a disease, or enhancing physical or mental performance due to the addition of a functional ingredient or through change in processing. These foods often include functional ingredients that provide additional health benefits beyond basic nutrition, such as vitamins, minerals, probiotics, antioxidants, and omega-3 fatty acids. Health and wellness foods can be broadly categorized into Naturally Healthy Foods, Functional Foods, Better-for-you (BFY) Foods, Food Intolerance Products, and Organic Foods.

Advancements and scientific research have significantly influenced the development and diversity of health and wellness foods. Innovations in food processing and preservation have enabled the production of nutrient-dense foods with extended shelf lives, while maintaining their health benefits. Advances in biotechnology have led to the fortification of foods with essential nutrients and the creation of functional ingredients that target specific health conditions. The rise of personalized nutrition is enabling the creation of customized dietary plans and products tailored to individual health needs and preferences. Additionally, the trend towards sustainability and eco-friendly practices has led to the growth of organic and plant-based food products, which are perceived as healthier and more environmentally friendly options.

The growth in the health and wellness foods market is driven by several factors. Growing consumer awareness about the importance of a balanced diet and preventive health measures is driving the demand for health and wellness foods. The increasing prevalence of chronic diseases and lifestyle-related health issues has heightened consumer awareness about the importance of a healthy diet, driving demand for foods that promote health and prevent disease. Advancements in food science and nutrition are making it possible to develop more effective and appealing health and wellness products. The expanding middle class in emerging economies, with higher disposable incomes and greater health consciousness, is also fueling market growth. The rise of e-commerce and digital marketing has made it easier for consumers to access a wide range of health and wellness products, further boosting market expansion. These factors, combined with ongoing innovation and the growing trend towards holistic health and well-being, are ensuring robust growth in the health and wellness foods market.

SCOPE OF STUDY:

The report analyzes the Health and Wellness Foods market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Naturally Healthy Foods, Functional Foods, Better-For-You (BFY) Foods, Organic Foods, Food Intolerance Products); Distribution Channel (Retail, Online)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 237 Featured) -

• Abbott Laboratories
• Aleia’s Gluten Free Foods, LLC
• Amy’s Kitchen, Inc.
• Archer-Daniels-Midland Company
• Arla Foods amba
• Bayer AG
• Blue Diamond Growers
• Bob’s Red Mill Natural Foods
• Cargill Incorporated
• Chiquita Brands
• Chobani Global Holdings, LLC
• Danone S.A.
• Glanbia PLC
• Kellogg Co.
• Mars, Incorporated
• Nestlé SA
• The Procter & Gamble Company
• United Natural Foods, Inc. (UNFI)

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.