Greeting Cards

Global Greeting Cards Market to Reach US$14.5 Billion by 2030

The global market for Greeting Cards estimated at US$16.6 Billion in the year 2024, is expected to reach US$14.5 Billion by 2030, growing at a CAGR of -2.2% over the analysis period 2024-2030. Birthday, one of the segments analyzed in the report, is expected to record a -1.2% CAGR and reach US$5.1 Billion by the end of the analysis period. Growth in the Christmas/New Year segment is estimated at -4.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.4 Billion While China is Forecast to Grow at 0.9% CAGR

The Greeting Cards market in the U.S. is estimated at US$4.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.6 Billion by the year 2030 trailing a CAGR of 0.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of -4.9% and -4.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately -6.4% CAGR.

Global Greeting Cards Market - Key Trends & Drivers Summarized

Greeting cards have been a timeless method of expressing sentiments for various occasions, including birthdays, holidays, weddings, anniversaries, and condolences. These cards come in a wide range of designs, from traditional to contemporary, and can feature everything from heartfelt messages to humorous quips. The greeting card market caters to personal, social, and corporate needs, with personalized and custom cards gaining popularity. Despite the rise of digital communication, physical greeting cards retain their charm due to their tangible and personal nature. They are often considered keepsakes and are valued for the thought and effort behind their selection and delivery.

Technological advancements and changing consumer behaviors have influenced the greeting card industry. The advent of digital printing technology has enabled more vibrant and intricate card designs, allowing for greater customization and personalization. Online platforms have made it easier for consumers to design and order personalized greeting cards, which can be delivered directly to recipients. Additionally, the integration of augmented reality (AR) and QR codes in greeting cards has introduced interactive elements, enhancing the overall experience. Sustainable and eco-friendly cards, made from recycled materials and featuring biodegradable elements, have gained traction as consumers become more environmentally conscious.

The growth in the greeting cards market is driven by several factors, including the enduring popularity of physical cards, advancements in printing technology, and the rise of personalized and custom card options. Despite the prevalence of digital communication, many consumers still appreciate the tangible and personal touch of physical greeting cards, particularly for significant life events and holidays. Technological advancements have expanded the possibilities for card design and personalization, attracting consumers seeking unique and customized options. Additionally, the increasing awareness of environmental sustainability has driven demand for eco-friendly greeting cards. As these trends continue to evolve, the greeting cards market is expected to maintain steady growth, supported by the timeless appeal of physical cards and innovations in card design and production.

SCOPE OF STUDY:

The report analyzes the Greeting Cards market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Occasion (Birthday, Christmas/New Year, Valentine's Day, Anniversary, Other Occasions)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 294 Featured) -

• American Greetings Corporation
• AB Pictura
• Abacus Cards Ltd.
• ALBI Ceska Republika a.s.
• Archies Ltd.
• Avanti Press, Inc.
• Blue Mountain Arts, Inc.
• Budget Greeting Cards Ltd.
• Card Factory
• Child Rights and You
• Crane & Co., Inc.
• Clintons
• CardsDirect, Inc.
• Card Isle
• Baudville Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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