Dietary Supplements

Global Dietary Supplements Market to Reach US$283.0 Billion by 2030

The global market for Dietary Supplements estimated at US$184.1 Billion in the year 2024, is expected to reach US$283.0 Billion by 2030, growing at a CAGR of 7.4% over the analysis period 2024-2030. Vitamins, one of the segments analyzed in the report, is expected to record a 8.4% CAGR and reach US$138.9 Billion by the end of the analysis period. Growth in the Botanicals segment is estimated at 7.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$47.8 Billion While China is Forecast to Grow at 12.2% CAGR

The Dietary Supplements market in the U.S. is estimated at US$47.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$71.4 Billion by the year 2030 trailing a CAGR of 12.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.9% and 7.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Dietary Supplements Market - Key Trends and Drivers Summarized

Why Are Dietary Supplements in High Demand?

Dietary supplements have seen a significant rise in demand due to growing consumer awareness of health and wellness. Supplements, which include vitamins, minerals, herbs, and amino acids, are used to improve nutritional intake, boost immune function, and address specific health concerns such as bone health, heart health, and mental clarity. The increasing prevalence of chronic diseases such as diabetes, obesity, and cardiovascular issues has led to a surge in preventive healthcare practices, with dietary supplements playing a crucial role. Furthermore, the shift toward healthy aging, especially in developed nations with aging populations, has bolstered the consumption of supplements targeting joint health, cognitive function, and vitality.

How Are Innovations Shaping the Dietary Supplements Market?

The dietary supplements market is being transformed by innovations in formulation, delivery mechanisms, and ingredients. Manufacturers are increasingly focusing on personalized nutrition, offering products tailored to individual health needs based on genetics, lifestyle, and dietary preferences. Additionally, the rise of clean-label supplements, which emphasize transparency, natural ingredients, and sustainability, is resonating with health-conscious consumers. Technological advancements in delivery methods, such as gummy vitamins, chewable tablets, and fast-dissolving strips, have made supplements more accessible and appealing, especially to younger consumers and those who struggle with traditional tablets. Moreover, the use of bioactive ingredients like probiotics, omega-3 fatty acids, and adaptogens is expanding the functional scope of supplements.

Which Market Segments Are Leading in Dietary Supplements?

Key product types include vitamins, minerals, proteins, and botanicals, with vitamins and minerals accounting for the largest share due to their widespread usage. In terms of form, tablets, capsules, powders, and gummies are the most popular formats, with gummies seeing rapid growth due to their convenience and appeal to both children and adults. End-user segmentation includes children, adults, and the elderly, with the adult demographic being the largest consumer group. Geographically, North America leads the market due to high consumer awareness, followed by Europe and the Asia-Pacific region, where rising health consciousness and disposable incomes are driving demand.

What Drives Growth in the Dietary Supplements Market?

The growth in the Dietary Supplements market is driven by several factors, including increasing consumer awareness of health and wellness, rising prevalence of chronic diseases, and growing demand for preventive healthcare solutions. The shift toward personalized nutrition and the rising adoption of clean-label, natural supplements are further propelling the market. Technological advancements in supplement delivery methods, along with growing research on bioactive ingredients, are expanding the range of supplement offerings. The aging population, particularly in developed markets, is also a key driver, as elderly consumers seek supplements to support healthy aging. Additionally, the expansion of e-commerce and online health platforms is making supplements more accessible, further contributing to market growth.

SCOPE OF STUDY:

The report analyzes the Dietary Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Ingredient (Vitamins, Botanicals, Amino Acids, Minerals, Enzymes, Other Ingredients); Product (Tablets, Capsules, Powder, Other Products); Application (Additional Dietary Supplements, Medicinal Dietary Supplements, Sports Nutrition)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 256 Featured) -

• Amway Corporation
• Bayer AG
• Bio-Botanica, Inc.
• Blackmores Ltd.
• General Nutrition Centers, Inc.
• GlaxoSmithKline PLC
• Herbalife International India Pvt., Ltd.
• Integrated BioPharma, Inc.
• Koninklijke DSM NV
• NaturaLife Asia Co., Ltd.
• Nature's Bounty, Inc.
• Nu Skin Enterprises, Inc.
• Omega Protein Corporation
• Pfizer, Inc.
• Pharmavite LLC
• Reckitt Benckiser Group PLC
• Sanofi SA
• Surya Herbal Ltd.
• The Himalaya Drug Company

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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