Outlook for Private Labels and Their Impact on Global PPE Markets
Private labels have existed in the personal protective equipment (PPE) market for quite sometime and are perceived as low-cost alternatives to national brands produced by established PPE manufacturers. Most distributors source their private label brands directly from low-cost Asian manufacturers.
Although most distributors continue to procure finished goods, contract-based manufacturing of PPE designed as per distributors’ specifications has increased. This trend is more prevalent in developed economies such as North America and Western Europe.
Threats of commoditization remain a serious concern as developed markets mature and growth slows. Products that require limited technical expertise are easier to manufacture and, thus, are more susceptible to commoditization, which works in favor of private labels.
Distributors have steadily improved technical support and are focusing on building brand awareness among their existing customers by emphasizing the performance-price ratio of their private labels. In most instances distributors position and market these products to target end-user industries with high price sensitivity and a relatively low emphasis on product quality.
As PPE distribution is expected to continue attaining higher sophistication and specialization, private labels are expected to accommodate vital customer trends, with a focus on safety consulting, training, and product customization.
About this report
This market Insight focuses on the outlook for private labels and their impact across different personal protective equipment (PPE) markets in select industries worldwide. The term private label refers to PPE products produced by third-party manufacturers for offer in the market under a PPE distributor’s brand name. Private labels have existed in the PPE market for some time and are perceived as low-cost alternatives to national brands produced by established PPE manufacturers. PPE market segments include head protection, eye and face protection, hearing protection, respiratory protection, protective gloves, protective clothing, protective footwear, fall protection, and gas detectors. The base year for this research service is 2014.
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