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Outlook for Private Labels and Their Impact on Global PPE Markets

Outlook for Private Labels and Their Impact on Global PPE Markets

Private labels have existed in the personal protective equipment (PPE) market for quite sometime and are perceived as low-cost alternatives to national brands produced by established PPE manufacturers. Most distributors source their private label brands directly from low-cost Asian manufacturers.

Although most distributors continue to procure finished goods, contract-based manufacturing of PPE designed as per distributors’ specifications has increased. This trend is more prevalent in developed economies such as North America and Western Europe.

Threats of commoditization remain a serious concern as developed markets mature and growth slows. Products that require limited technical expertise are easier to manufacture and, thus, are more susceptible to commoditization, which works in favor of private labels.

Distributors have steadily improved technical support and are focusing on building brand awareness among their existing customers by emphasizing the performance-price ratio of their private labels. In most instances distributors position and market these products to target end-user industries with high price sensitivity and a relatively low emphasis on product quality.

As PPE distribution is expected to continue attaining higher sophistication and specialization, private labels are expected to accommodate vital customer trends, with a focus on safety consulting, training, and product customization.

About this report

This market Insight focuses on the outlook for private labels and their impact across different personal protective equipment (PPE) markets in select industries worldwide. The term private label refers to PPE products produced by third-party manufacturers for offer in the market under a PPE distributor’s brand name. Private labels have existed in the PPE market for some time and are perceived as low-cost alternatives to national brands produced by established PPE manufacturers. PPE market segments include head protection, eye and face protection, hearing protection, respiratory protection, protective gloves, protective clothing, protective footwear, fall protection, and gas detectors. The base year for this research service is 2014.


  • Executive Summary
    • Market Definitions
    • Scope of Research
  • Overview of the Personal Protective Equipment Market
    • PPE Market Overview
    • PPE Market Overview by Product Segment
    • Global PPE Market-Drivers and Restraints
  • Overview of Private Labels in the Personal Protective Equipment Market
    • Drivers for Private Labels
    • Drivers Explained
    • Impact Levels of Drivers on Private Labels across PPE Types
    • Restraints for Private Labels
    • Restraints Explained
    • Impact Levels of Restraints on Private Labels across PPE Types
    • Types of Private Labels in the PPE Market
    • Key Competitive Factors by Private Label Types
    • Evolution of Private Labels in the PPE Market
    • Importance of National Brands in the PPE Market
    • Implications of Private Labels on Distributors
    • Implications of Private Labels on Customers
    • Supply Chain for Private Label PPE
  • Regulatory Trends
    • Impact of Regulations on Private Label PPE
    • Revision of the European Union PPE Directive
  • Trends in Private Labels across Personal Protective Equipment Types
    • Above-the-neck PPE
    • Above-the-neck PPE-Market Challenges for Private Labels
    • Above-the-neck PPE-Degree of Use of Private Labels across Segments
    • Respiratory Protection
    • Respiratory Protection-Market Challenges for Private Labels
    • Respiratory Protection-Degree of Use of Private Labels across Segments
    • Protective Gloves and Clothing
    • Protective Gloves and Clothing-Market Challenges for Private Labels
    • Protective Gloves and Clothing-Degree of Use of Private Labels across Segments
    • Protective Footwear
    • Protective Footwear-Market Challenges for Private Labels
    • Protective Footwear-Degree of Use of Private Labels across Segments
    • Fall Protection
    • Fall Protection-Market Challenges for Private Labels
    • Fall Protection-Degree of Use of Private Labels across Segments
    • Gas Detectors
  • Competitive Landscape
    • Select Distributors Offering Private Labels in the PPE Market
  • Conclusion
    • Opportunity Matrix for Private Labels by PPE Types
    • Extent of Private Label Presence across PPE Types
    • Opportunity Matrix for Private Labels by End-user Industries
    • SWOT Analysis for Private Labels
    • Conclusion

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