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Healthcare 2020—Business Model Transformation Guidebook

Healthcare 2020—Business Model Transformation Guidebook

Healthcare as an industry is entering a phase of rapid transformation. Digitization of products, services, and commerce models are democratizing current healthcare systems and unlocking new values by displacing high-cost gatekeepers and previously inaccessible segments. Around 80% of the business models in 2025 will be driven by platform-based healthcare analytics and intelligence solutions. In B2B business models, service-based models tend to be more agile than product-based ones. Service- and fee-based models will continue to gain more traction from now on compared to the previous decade. Product-as-a-Service, Platform-as-a-Service, and Data-as-a-Service are a few business models that have proven future revenue streams beyond the sale of the “hard asset”.


  • Executive Summary
    • Business Model Considerations
    • 6 Big Themes for Business Model Innovation in Healthcare
    • Pharmaceuticals and Biotechnology-Business Outlook
    • Evolving Pharma/Biotech Business Model
    • Medical Device-Business Outlook
    • Evolving Medical Device Service-based Business Model
    • Opportunity Analysis-Emerging Healthcare Business Models
    • Selected Examples-Emerging Business Models in Healthcare Space
  • Research Scope and Methodology
    • Research Objective and Methodology
    • Research Scope
  • Macro Overview-Why the Change is Needed?
    • Why are Companies Failing and Increasingly being Restructured?
    • Market Performance-Pharma and Medical Device Industry
    • Healthcare Segments-Investment Trends
    • Road to Value-based Reimbursement (VBR)
    • CMS Targeted Payment Transition
    • Hospitals' Reimbursement Models and Associated Risk Types
    • Population Health Management, Central to VBR, is Difficult Business for Providers
    • Healthcare Digital Transformation
    • Patients are Bringing a Consumer Mindset to Healthcare Interactions
    • Key Factors Driving Healthcare Consumerism in US
    • Key Factors Driving Healthcare Consumerism in APAC
  • Pharma/Biotech-Business Model Essentials for New Health Economy
    • Evolving Pharma/Biotech Business Model
    • Key Trends Driving Pharma/Biotech Business Model Shift
    • Case Study-Novartis Portfolio Rationalization Strategy
    • Selected Pharma Examples-Journey from Mass to Lean Operating Model
    • Pharma Journey from Hub to Hotspot Model
    • Large Pharma/Biopharma Shifting Product Portfolio Strategy
    • Large Pharma Shifting Market Focus from West to East
    • APAC to Emerge as the Epicenter for Regenerative Medicine Launches
    • Alternate Business Models-Innovation beyond the Pill
  • Medical Device-Business Model Essentials for New Health Economy
    • Evolving Medical Device Service-based Business Model
    • Case Study-Medtronic Diabetes Solution Innovation Path
    • Key Trends Driving MedTech Business Model Shift
    • What is the Value for ACOs and Hospitals?
    • Scenario Analysis-MedTech and Hospitals Risk-sharing Contracting Options
    • MedTech and Hospitals-Emerging Risk-sharing Contracting Options
    • Selected Innovative Risk-sharing Deal Structures
    • Public-Private Partnership Models for Chronic Disease Management Initiative
    • Medical Device Target Customer Classification
    • Case Study-Medtronic's Preferred Purchasing Path
    • Medical Device Companies-Portfolio Rationalization
      • Table Medical Device Companies-Portfolio Rationalization
    • Case Study-J&J Medical Device Business Restructuring
    • Top M&As within Medical Devices Space
    • Shifting Care Delivery Focus from Treatment to Prevention
    • Telehealth Business Models Emerging in APAC
  • Healthcare Technologies and Innovative Business Models
    • Opportunity Analysis-Emerging Healthcare Business Models
    • Heat Map-Emerging Business Models in Healthcare Space
    • Research Parameters and Considerations-Emerging Healthcare Business Models
    • Iggbo-On-demand Anytime/Anywhere Blood Draw Service
    • Healint-Global Platform for Patient Monitoring, Research, and Clinical Data (Singapore)
    • Augmedix's Google Glass-based System for Healthcare
    • Door2Door Doctor-Doctors on Call Services (Malaysia)
    • Telstra Health-Innovative Platform-based Telehealth Services (Australia)
    • physiQ-Personalized Predictive Analytics Solution
    • Validic API-Cloud-based Asset Light SaaS Model
    • Syncera-Rep-free Orthopedic Supply Chain Model
    • Medtronic Hospital Solutions-Cath Lab Managed Services
    • Philips Lumify-App-based Handheld Ultrasound Solution
    • Tego-IoT-enabled Smart Assets Management Solutions
    • Cohealo-Medical Equipment Collaborative Consumption Business Model
    • 23andMe Business Model
    • Selected Companies-Direct-to-Consumer Business Model for Genome Data Services
    • TrialReach-Democratizing the Clinical Trial Process
    • Global Health and Travel-Telehealth and Medical Travel Services (Singapore)
    • GlaxoSmithKline Australia
    • omada-Next-generation Digital Behavioural Therapies
    • Apixio-Cognitive Computing Platform for VBC
    • Insilico Medicine-Deep Learning Platform Solutions for Drug Repurposing and Biomarker Development
    • Walmart's Care Clinic to Offer One-stop Shopping
    • CVS Health-Improve Specialty Medicine Drug Adherence
    • Artificial Intelligence Assists Non-physicians in Care Delivery
    • Super Pharmacy Megastore (Malaysia)
    • CritiNext eICU-Bringing High-end Intensive Care to Rural Hospitals (India)
    • SERMO-Global Physician Social Networking Site
    • integratedliving Australia Ltd.-Home and Aged Care Services (Australia)
    • Embedded Wireless Labs Sdn. Bhd.-Home and Aged Care Services (Malaysia)
    • Hospital2Home (Singapore)
    • Tetsuyu Healthcare Holdings Pte Ltd-Home Care Services (Japan)
    • patientslikeme-Online Patient Social Network (US)
    • GP2U-Healthcare Marketplace and Online Health Community (Australia)
    • Specialists on Call-Telemedicine Managed Services (US)
    • OPM-On-demand 3D-printed Medical Implants
    • Game for Health Europe-Open Innovation to Gamify Health
    • Selected Open Source Businesses and Revenue Models
    • Valedo-Gamifying Back Pain Therapy for Home Care
    • Selected Wearables Business Models & Revenue Streams
    • Selected Companies-B2B Clinical Care Service Examples
    • Selected Companies-B2B Non-clinical Services Examples
    • Selected Companies-B2C Clinical Care Service Examples
  • Key Conclusions-Future Business Model Considerations
    • Who is the Central Focus of Your New Business Model?
    • Healthcare's Emerging Business Models
    • Lessons from Failed Business Models of Health Start-ups
    • Opportunity Analysis-Key Healthcare Technologies
    • Healthcare Industry Attractiveness Luring New Entrants
    • 5 Competitive Keys for Business Model Innovation
    • Conclusions
  • Appendix
    • Market Engineering Methodology

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