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Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse

Publisher Frost & Sullivan
Published Jan 23, 2026
Length 48 Pages
SKU # MC20790624

Description

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies including immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud. This report leverages information collected in the 2025 IT survey to analyze perceptions and use of immersive technologies and the metaverse. It examines how respondents assess these evolving technologies on various characteristics to gain insights into business priorities and determine meaningful differentiation points. The results provide a look into enterprise decision processes, including how organizations use or plan to use immersive technologies and the metaverse; main concerns and interests when implementing these technologies; and criteria for choosing metaverse and immersive tech solutions. The vast majority of IT decision-makers with knowledge of the metaverse and immersive services show interest in virtual reality, augmented reality, and mixed reality and believe that the metaverse holds some or significant business value for their organizations.

Table of Contents

48 Pages
    • Key Findings
    • Definitions
    • VR/AR-MR Technologies: The Spectrum of Immersiveness
    • Deconstructing the Metaverse
    • Respondent Profile
    • Immersive Digital Services: Level of Knowledge
    • Metaverse: Level of Knowledge
    • Interest in Immersive Digital Services
    • Major Concerns About Investing in Immersive Digital Services
    • Evaluating and Deploying Immersive Digital Technologies
    • How Organizations Select Immersive Technology Vendors
    • Organizations' Use of Immersive Digital Technologies
    • How Organizations Are Using Immersive Services
    • How Organizations Will Use Immersive Services
    • Immersive Services Investment During the Next 2 Years
    • Organizations' Use of XR Headsets
    • Popular XR Headset Brands
    • Evaluating and Deploying Metaverse-Related Technologies
    • Timeframe for Metaverse Adoption
    • Metaverse Investment During the Next 2 Years
    • Metaverse's Potential for Organizations
    • Benefits of Entering the Metaverse
    • Major Concerns About Adopting the Metaverse
    • Measuring the Success of Metaverse Adoption
    • Types of Metaverse Adoption
    • Knowledge of and Willingness to Engage with Metaverse Companies
    • How Organizations Select Metaverse Solutions
    • Growth Opportunities Fuel the Growth Pipeline Engine™
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8™
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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