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Company Profile of DiDi, 2018

Company Profile of DiDi, 2018

From 2012 to 2017, DiDi received a total investment of $18.46 billion from different market participants. Approximately 80% of the investment was used for advanced technology and electric vehicle developments.

China is the fundamental business base of DiDi, which contributed to 96.5% of the profit revenue in 2018. DiDi’s business is dominated by private car hailing and taxi e-hailing, achieving a joint market share of 77.5%, globally. Thus, designated driving, bus services, ride sharing, and online-to-offline (O2O) take-away services are contributing to a combined market share of 18.0%.

The revenue generation of DiDi is from both business and end-user perspectives. Generators include commission bases (per service), monthly subscriptions, daily subscriptions, one-time subscriptions, and fixed charges, varying based on mobility solutions.

Domestically, DiDi highly relies on hailing services. It developed D-Alliance with key automotive participants to integrate the mobility solutions in China. Globally, DiDi has enlarged its business coverage through regional collaborations. It cooperated with Lyft, Ola, Grab, Careem, Taxify, and SoftBank and acquired 99 to expand mobility services in the Americas, Europe, Asia, the Middle East, and North Africa regions.

DiDi lost $585 million in just 6 months in 2018. High finance and operation costs are reducing the profit opportunities for DiDi. The company is likely to improve its profit generation from various mobility solution offerings in China.

Research Scope
The aim of this study is to provide a strategic overview of DiDi, with the intent of identifying and understanding the factors that contribute to the success of the organization.

Key Features
To provide an overview of the business segments of DiDi
To identify the revenue model of mobility solutions and the value-added services of DiDi
To analyze the influence of strategic partnerships on DiDi’s business globally
To explore and analyze the role of DiDi in autonomous driving, connected cars, and artificial intelligence in mobility
To evaluate and analyze the strategic investments of DiDi

Key Issues Addressed
What is DiDi’s business model and what are the factors that have contributed to DiDi’s success?
What are market opportunities for DiDi with mobility service providers overseas and how does the cooperation influence DiDi’s business?
What is the revenue model and gross profit for each of the business segments of DiDi?
How do advanced technologies (such as artificial intelligence, data analysis, and autonomous driving) influence DiDi’s mobility solutions?
Who are the investors of DiDi and what are the strategies employed?


  • Executive Summary
    • Key Findings
  • Market Overview-Carrier Mobile Worker Apps
    • Defining Mobile Worker Applications
    • Carrier Mobile Worker Apps-Key Issues and Trends
  • Demand Analysis-Carrier Mobile Worker Apps
    • 2018 Mobile Business Applications Survey
    • Mobile Worker Apps-Current Deployment Levels
    • Mobile Worker Apps-Planned New Introductions
    • Mobile Worker Apps-Types of Users
    • Mobile Worker Apps-Percent of Employees as Users
    • Mobile Worker Apps-Adoption Drivers
    • Mobile Worker Apps-Adoption Barriers
    • Mobile Worker Apps-Preferred Mobility Partner
      • Table Total Mobile Worker Applications Market: Preferred Mobility Partner, North America, 2018
    • Mobile Worker Apps-Mobility Partner Selection Criteria
    • Mobile Worker Apps-Preferred Implementation Method
    • Mobile Worker Apps-Selection Criteria
    • Mobile Worker Apps-Popular Solutions
    • Demand Analysis Discussion
  • Competitive Environment-Carrier Mobile Worker Apps
    • Competitive Assessment
    • Current Carrier Mobile Worker Application Portfolios
    • Transformation in the Mobile B2E Application Industry
    • AT&T
    • Sprint
    • Verizon
    • U.S. Cellular
    • Bell Canada
    • Rogers
    • TELUS
  • Growth Opportunities for Wireless Carriers
    • Growth Opportunity 1-Field Service and Sales Apps
    • Growth Opportunity 2-Vertical-Specific Apps
    • Growth Opportunity 3-Mobile Resource Management Platforms
    • Growth Opportunity 4-IoT Integration
    • Growth Opportunity 5-Enterprise Mobility Management
    • Strategic Mobile Worker App Imperatives for Wireless Carriers
  • The Last Word

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