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Food & Beverage Packaging Innovation

Food & Beverage Packaging Innovation

Sales of food and beverage containers are forecast to increase 3.1% per year to $70 billion in 2023. As consumer preferences and priorities evolve, both packaging and food and beverage companies look for ways to innovate, allowing their packaged goods to not only meet the needs of consumers, but also stand out on store shelves. Packaging can address these changes through developments in the container itself, the closure mechanisms, or even their labels. Opportunities exist in packaging that addresses key concerns such as

Convenience – e.g., single serving, resealable, designed for on-the-go consumption
Sustainability – e.g., greater recycled content, environmentally friendly disposal, reusable, limits food waste
Improved experience – e.g., playful elements and interactive features
Product quality protection – e.g., longer shelf life, easier way of knowing when a product is spoiled
E-commerce – e.g., lighter weight, greater durability and packaging integrity

Scope of the Report
This report analyzes shifting and emerging trends in food and beverage packaging, focusing especially on new forms of packaging food and beverage marketers are using, and consumer attitudes and behaviors regarding food and beverage packaging. Included are packaging innovations from around the world, but the focus is on how innovation will shape the US packaging market. It presents historical data (2008, 2013, and 2018) and forecasts (2023) for food and beverage containers, US e-commerce sales, global e-commerce packaging, active and intelligent packaging, and packaging material mix. Consumer attitudes and behavior concerning packaging and recycling from proprietary Freedonia US national consumer surveys are presented.


  • EXECUTIVE SUMMARY
    • Table Figure 1-1 | Food & Beverage Innovation Trends
  • OVERVIEW
    • Key Findings
      • Table Figure 2-1 | Key Trends in Food & Beverage Packaging Innovation
    • Solving Problems with Innovative Packaging
    • Food & Beverage Packaging Outlook
      • Food Container Demand
        • Table Food Container Demand by Type, 2008 - 2023
      • Beverage Container Demand
        • Table Beverage Container Demand by Material, 2008 - 2023
      • Converted Flexible Packaging Demand
        • Table Converted Flexible Food & Beverage Packaging Demand by Market, 2008 - 2023
    • E-Commerce Food Packaging Demand
      • Table Selected US Food & Beverage E-Commerce Indicators, 2013 - 2028
    • Active & Intelligent Food & Beverage Packaging Demand
      • Table Active & Intelligent Food Packaging Demand, 2008 - 2023
    • Packaging Innovators
      • Material Suppliers
      • Packaging Specialists
      • Food & Beverage Companies
        • Table Figure 2-2 | Packaging Innovation: Bemis' Stand-Up Pouch Innovation
    • Factors Affecting Food & Beverage Packaging Innovation
      • Convenience
      • Sustainability
      • Experience
      • Quality
      • Differentiation & Personalization
      • E-Commerce
      • Innovation in Food & Beverage Packaging Machinery
  • CONSUMER INSIGHTS
    • Key Findings
      • Table Figure 3-1 | Consumer Insight on Food & Beverage Packaging
    • Frustrations with Packaging
      • Table Consumer Insights: Opinions on Packaging Frustrations, 2018
    • Priorities in Packaging Features
      • Table Consumer Insights: Opinions on Packaging Features, 2018
    • Target Age Group Market for Packaging Innovation
      • Table Figure 3-2 | US Population by Age & Gender, 2018
    • Environmental Attitudes
      • Consumer Attitudes on Sustainable Packaging
        • Table Packaging Features: Consumer Opinions on Sustainable Packaging, 2018
      • Consumer Attitudes on Recycling & Environmental Responsibility
        • Table Consumer Insights: Attitudes on Recycling & Environmental Responsibility, 2018
      • Consumer Attitudes on Recycling Packaging
        • Table Consumer Insights: Attitudes on Recycling Packaging, 2018
    • Packaging Priorities for Households with Children
      • Table Packaging Attribute Priorities of Households with Children
      • Table Figure 3-3 | Typical Grocery Spending per Visit, 2018
    • Willingness to Try Something New
      • Table Consumer Insights: Attitudes on Food, Health, & Social Interaction by Gender, 2018
      • Table Consumer Insights: Attitudes on Food, Health, & Social Interaction by Age, 2018
  • INNOVATIONS
    • Key Findings
      • Table Figure 4-1 | Key Food & Beverage Packaging Innovation Trends
    • Convenience
      • Single-Servings
        • Table Figure 4-2 | Product Spotlight: MegaMex Foods' Single-Serving Guacamole Containers
        • Table Figure 4-3 | Product Spotlight: Snapsil's Single-Serving Packaging Opened with One Hand
        • Table Figure 4-4 | Product Spotlight: ProAmpac's Unique Single-Serving Format
      • Resealable
        • Table Figure 4-5 | Product Spotlight: Orkla Group's Convenience-Enhanced Resealable Packaging
      • On-the-Go Consumption
        • Table Figure 4-6 | Product Spotlight: Frito-Lay's
        • Table Figure 4-7 | Product Spotlight: Whirlybird Granola's Healthy On-the-Go Packaging
      • Retail-Ready Packaging
    • Sustainability
      • Source Reduction
        • Table Figure 4-8 | Product Spotlight: CartoCan Paper Beverage Can
      • Recycled Content
        • Table Figure 4-9 | Product Spotlight: Annie's Homegrown Cereal Box Containing Post-Consumer Recycled Content
      • Recyclable
        • Table Figure 4-10 | Product Spotlight: Recyclable Coffee Pods
        • Table Figure 4-11 | Product Spotlight: Amcor Packpyrus - Recyclable in Paper Stream
      • Compostable
        • Table Figure 4-12 | Product Spotlight: Compostable Food Containers Developed by BASF
      • Biodegradable
        • Table Figure 4-13 | Product Spotlight: Plantic Bio-Based Resins
      • Reusable
        • Table Figure 4-14 | Product Spotlight: Häagen-Dazs' Reusable Containers
        • Table Figure 4-15 | Product Spotlight: Yoplait's Reusable Glass Pots for Upcycling
      • Prevents or Limits Food Waste
        • Table Figure 4-16 | Product Spotlight: MonoSol's Vivos Water-Soluble Films
        • Table Figure 4-17 | Product Spotlight: LiquiGlide
      • Responsibly Sourced Materials
        • Table Figure 4-18 | Product Spotlight: Green Grass Foods' Biopolymer Aseptic Cartons
    • Experience
      • Playful
        • Table Figure 4-19 | Product Spotlight: Coca-Cola's Playful Bottle Experience
        • Table Figure 4-20 | Product Spotlight: PepsiCo's Can Designed for Gamers
        • Table Figure 4-21 | Product Spotlight: Eggyplay Egg Containers
      • Interactive
        • Table Figure 4-22 | Product Spotlight: CrownSmart Augmented Reality Cans
    • Quality
      • Preserves Nutrition & Taste
        • Table Figure 4-23 | Takigawa Fresh Kisses Product Example
      • Smart Features Showing Freshness, Ripeness, or Time Until Expiration
        • Table Figure 4-24 | Product Spotlight: Mimica Touch Label
        • Table Figure 4-25 | Product Spotlight: Chromatic Technologies' High-Pressure Pasteurization Indicator Ink
    • Differentiation
      • Table Figure 4-26 | Product Spotlight: Ardagh's Matte Impact Effect for Beverage Cans
      • Table Figure 4-27 | Product Spotlight: Anheuser Busch InBev's Champagne-Flute Beverage Can Design
      • Table Figure 4-28 | Product Spotlight: Cheer Pack's Transparent Pouch
    • Personalization
      • Table Figure 4-29 | Product Spotlight: Coca-Cola's Personalized & Customizable Containers
      • Table Figure 4-30 | Product Spotlight: Owens-Illinois' Personalized Glass Printing Promotion
    • E-Commerce
      • Table Figure 4-31 | E-Commerce: Garçon's Flat PET Wine Bottles
      • Table Figure 4-32 | Product Spotlight: Consolidated Mills' PET Salsa Jar for E-Commerce
  • INNOVATIVE FOOD & BEVERAGE TECHNOLOGIES
    • Key Findings
      • Table Figure 5-1 | Key Food & Beverage Packaging Innovation Technologies
    • Bag-on-Valve
      • Table Figure 5-2 | Technology Spotlight: JR Packing's Bag-on-Valve Technology
      • Table Figure 5-3 | Technology Spotlight: Coombs Family Farms' Maple Syrup in Bag-on-Valve Cans
    • Bag-in-Box
      • Table Figure 5-4 | Product Spotlight: Corto Olive's TRULY Olive Oil in Bag-in-Box Container
    • Trends in Closures & Fitments
      • Table Figure 5-5 | Product Spotlight: CannaSafe Child-Resistant Lid Assembly for Aluminum Cans
      • Table Figure 5-6 | Product Spotlight: Berry Global's Updated PalmSoft Closure with Improved Grip
      • Table Figure 5-7 | Product Spotlight: Aptar's FLIP LID & Stay-With Tethered Closures
      • Table Figure 5-8 | Product Spotlight: Smurfit Kappa Stand-Up Pouch with Spigot Closure
    • Smart Labels & Active & Intelligent Packaging
      • Table Figure 5-9 | Innovation Technology: Digimarc Barcode
      • Table Figure 5-10 | Innovation Technology: Zappar Augmented Reality Platform
    • Digital Printing
      • Table Figure 5-11 | Innovation Technology: HP Indigo Ad Featuring Epac Packaging
      • Table Figure 5-12 | Innovation Technology: Glass Bottles Printed with O-I: Expressions
      • Table Figure 5-13 | Innovation Technology: Bud Light Rainbow Bottles for LGBTQ Pride Month
  • APPENDIX
    • Scope
      • Table Relevant Industry Codes
    • Definitions
    • Abbreviations
      • Table Abbreviations & Acronyms Used in Study
    • Freedonia Methodology
    • Study-Specific Methodology
    • Sources
    • Associations & Agencies
    • Related Studies & Reports
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2008 - 2023
        • Table Figure 6-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average
      • Demographic Trends
        • Table Population & Households, 2008 - 2023
        • Table Figure 6-2 | Annual Population Growth, 2003 - 2018
    • Packaging Shipments by Material
      • Table Packaging Supply & Demand, 2008 - 2023

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